CRM Architect for Multi-Brand D2C Growth

ECW Search; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

ECW Search is partnering with a fast-growing challenger in the UK food sector to build a from-scratch CRM function. You will own CRM across multiple brands, shaping customer retention as new brands and a new ecommerce marketplace launch.

The role requires 3+ years in CRM/Lifecycle Marketing within ecommerce or consumer brands and a strong data-driven mindset. Work closely with Brand, Ecommerce and Commercial teams to drive retention, repeat purchases and CLV, while implementing loyalty,

Qualifications

• 3+ years’ experience in CRM or Lifecycle Marketing within an ecommerce, D2C or consumer brand environment.
• Strong CRM capability, curiosity and a desire to build.

Responsibilities

• Own the CRM strategy across multiple consumer brands.
• Build and optimise automated customer journeys using Klaviyo.
• Develop audience segmentation and personalised lifecycle campaigns.
• Plan and deliver email marketing campaigns that drive engagement and revenue.
• Launch and optimise loyalty, referral and subscription programmes.
• Analyse campaign performance and turn data into commercial recommendations.
• Collaborate with Brand Managers to ensure CRM activity aligns with wider marketing campaigns.
• Help shape the customer experience as a brand-new ecommerce marketplace launches.

Skills

CRM

Lifecycle Marketing

Email Marketing

Data Analysis

Automation

Tools

Klaviyo

Shopify

Analytics tools

Job description

ECW Search is partnering with a fast-growing challenger in the UK food sector to build a from-scratch CRM function. You will own CRM across multiple brands, shaping customer retention as new brands and a new ecommerce marketplace launch.

The role requires 3+ years in CRM/Lifecycle Marketing within ecommerce or consumer brands and a strong data-driven mindset. Work closely with Brand, Ecommerce and Commercial teams to drive retention, repeat purchases and CLV, while implementing loyalty,