CRM Personalization Senior Data Scientist & ML Lead

Datatech Analytics; Cardiff; On-site; GBP 80,000 - 130,000; Full time

Job summary

Datatech Analytics, in partnership with a global lifestyle brand, seeks a Senior Data Scientist/Manager to lead CRM personalization and advanced recommender systems across markets. You will build predictive models and embeddings to drive engagement and revenue, shaping data science delivery across teams.

Take ownership of the full ML lifecycle—from design to deployment and monitoring—while collaborating with CRM, IT, and regional marketing to align with campaign goals.

Qualifications

• Proven experience in ML with personalization and recommender systems.
• Strong Python skills and hands-on ML ops experience.
• Ability to lead cross-functional teams including CRM and marketing.

Responsibilities

• Lead personalization efforts within the CRM ecosystem and global markets.
• Develop predictive models and recommendation systems to improve engagement.
• Own the end-to-end ML lifecycle from design to deployment and monitoring.
• Collaborate with engineering, data teams, and regional marketing teams to align with goals.

Skills

ML / machine learning

Deep learning

Python

Stakeholder management

Cross-functional collaboration

Campaign alignment

Tools

TensorFlow

PyTorch

Dataiku

Scikit-learn

Cloud platforms (GCP AWS Azure)

Job description

Datatech Analytics, in partnership with a global lifestyle brand, seeks a Senior Data Scientist/Manager to lead CRM personalization and advanced recommender systems across markets. You will build predictive models and embeddings to drive engagement and revenue, shaping data science delivery across teams.

Take ownership of the full ML lifecycle—from design to deployment and monitoring—while collaborating with CRM, IT, and regional marketing to align with campaign goals.