CRM Analyst

J.P. Morgan; Greater London; On-site; GBP 42,000 - 54,000; Part time

Job summary

J.P. Morgan in London is seeking a CRM Analyst to support the execution and analysis of multichannel customer campaigns.

The role emphasizes data-driven decision making and close collaboration with product, marketing, customer experience, content, and support teams to drive engagement. You will assist in creating, scheduling, testing, and delivering campaigns across email, SMS, push notifications and in‑app messaging, while validating data and maintaining dashboards.

Qualifications

• Some experience in CRM analytics or campaign execution.
• Familiarity with Salesforce Marketing Cloud is desirable.
• Basic knowledge of email deliverability and consent management is advantageous.
• Strong analytical skills with data validation and interpretation of campaign performance metrics.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Assist in creating, scheduling, testing, and delivering multichannel CRM campaigns.
• Support automated customer journeys using A/B testing and insights to improve engagement.
• Ensure campaign accuracy through data validation and audience segmentation.
• Collaborate with Product, Marketing, Customer Experience, Content, and Support for timely delivery.
• Monitor campaign performance metrics, maintain dashboards and reports, and identify opportunities for improvement.
• Ensure regulatory compliance and document customer communications.

Skills

CRM analytics

Campaign execution

Data validation

A/B testing

Stakeholder collaboration

Analytical mindset

Tools

Salesforce Marketing Cloud

Job description

CRM Analyst

Location: London

Contract: 12 months

Work Setup: Onsite - 5 days in the office

Who We Are

JP Morgan is a global financial services firm offering investment banking, asset management, and wealth management. We provide innovative financial solutions and expertise to corporations, governments, and individuals worldwide.

What You'll Do

As a CRM Analyst, you will play a key role in supporting the execution and analysis of multichannel customer campaigns. This is an excellent opportunity for someone with strong analytical skills and a passion for data-driven decision-making to contribute to impactful customer engagement strategies.

Your responsibilities will include:

• Assisting in the creation, scheduling, testing, and delivery of CRM campaigns across email, SMS, push notifications, in-app messaging, and other communication channels.


• Supporting the development and optimization of automated customer journeys using A/B testing and performance insights to improve engagement.


• Ensuring campaign accuracy through data validation, audience segmentation, consent management, and quality assurance processes.


• Collaborating with cross-functional teams including Product, Marketing, Customer Experience, Content, and Support to ensure timely delivery of campaigns.


• Monitoring campaign performance metrics, maintaining dashboards and reports, and identifying opportunities for improvement based on data insights.


• Ensuring compliance with regulatory requirements while maintaining clear documentation and assisting with customer communication queries as needed.

What You Bring

We are looking for candidates who demonstrate a strong analytical mindset and attention to detail. Key qualifications include:

• Some experience in CRM analytics or campaign execution (e.g., internships or junior roles), with an understanding of CRM principles and customer lifecycle marketing.


• Familiarity with tools like Salesforce Marketing Cloud or similar platforms for building and delivering multichannel campaigns is highly desirable but not essential.


• Basic knowledge of email deliverability, consent management, communications regulations, or campaign governance is advantageous.


• Strong analytical skills with experience validating data, interpreting campaign performance metrics, and using A/B testing to optimize results.


• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.


• Effective communication skills to collaborate with stakeholders across various teams.

We are committed to creating an inclusive recruitment experience.

We welcome applications from all candidates and are committed to providing equal opportunities.