CRM Account Manager - Data-Driven Campaigns & Client Lead

Wunderman Thompson; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

VML in London is seeking a proactive Account Manager who blends bold creative ideas with cutting-edge technology to shape CRM experiences. As the central client contact for our largest CRM account, you'll work with the wider agency team to translate briefs and data insights into delivery and post-campaign analysis.

You will partner with clients and the account director, drive data-led campaigns from dynamic email journeys to real-time push notifications, and ensure projects are delivered on time

Responsibilities

• Be the main client point of contact for the CRM team across the different subdivision
• Understand and interpret briefs, challenging the ask to ensure the best solution, pulling in other team members as required
• Write and contribute to briefs, and interpret information to develop insights for delivery
• Present work to clients, taking and challenging feedback when necessary
• Work with data team to support data strategy development for optimum targeting and messaging
• Guide multidisciplinary creative teams through concepting, design and copy
• Work with finance teams to estimate/reconcile projects and support month-end invoicing
• Ensure campaign strategies are technically feasible within the CRM system
• Support build and operation teams to deploy assets seamlessly
• Troubleshoot ad hoc issues and requests
• Contribute to and support larger strategic opportunities

Job description

VML in London is seeking a proactive Account Manager who blends bold creative ideas with cutting-edge technology to shape CRM experiences. As the central client contact for our largest CRM account, you'll work with the wider agency team to translate briefs and data insights into delivery and post-campaign analysis.

You will partner with clients and the account director, drive data-led campaigns from dynamic email journeys to real-time push notifications, and ensure projects are delivered on time