Account Manager

twentysix; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

VML in London is seeking a proactive Account Manager who blends bold creative ideas with cutting-edge technology to shape CRM experiences. As the central client contact for our largest CRM account, you'll work with the wider agency team to translate briefs and data insights into delivery and post-campaign analysis.

You will partner with clients and the account director, drive data-led campaigns from dynamic email journeys to real-time push notifications, and ensure projects are delivered on time

Responsibilities

• Be the main client point of contact for the CRM team across the different subdivision
• Understand and interpret briefs, challenging the ask to ensure the best solution, pulling in other team members as required
• Write and contribute to briefs, and interpret information to develop insights for delivery
• Present work to clients, taking and challenging feedback when necessary
• Work with data team to support data strategy development for optimum targeting and messaging
• Guide multidisciplinary creative teams through concepting, design and copy
• Work with finance teams to estimate/reconcile projects and support month-end invoicing
• Ensure campaign strategies are technically feasible within the CRM system
• Support build and operation teams to deploy assets seamlessly
• Troubleshoot ad hoc issues and requests
• Contribute to and support larger strategic opportunities

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we're looking for:

We're looking for a proactive Account Manager who is passionate about fusing bold creative ideas with cutting-edge technology to shape best-in-class CRM experiences. Sitting at the heart of our largest, most dynamic CRM account, you'll join a collaborative team with a commitment to delivering brave, impactful work. In this role, you will champion the entire end-to-end CRM lifecycle. You'll partner closely with our clients to take briefs from strategy and data-focused insights, all the way to delivery and post-campaign analysis. Working alongside your Account Director and the wider cross-functional agency team, you will serve as a primary client contact, driving forward-thinking, data-led campaigns (from dynamic email journeys to real-time push notifications) that deliver meaningful, measurable business results.

What you'll be doing:

• Be the main client point of contact for the CRM team across the different subdivision

• Working with key clients you will understand and interpret their brief, challenging the ask when necessary to ensure we are always delivering the best solution, pulling in other members of the team as and when required

• Writing and contributing to briefs, as well as interpreting information and developing insights to assist in the delivery of all work

• You’ll be presenting work to clients, taking and challenging feedback when necessary

• Work closely with our data team to support data strategy development to ensure the optimum targeting and messaging

• Guiding multidisciplinary creative teams through creative concepting, design and copy

• Working closely with the finance teams estimating/reconciling own projects and ensuring projects are delivered within budget, as well as supporting with end of month invoicing

• Ensuring campaign strategies are technically feasible within the CRM system

• Supporting our build and operation team, ensuring our assets are deployed seamlessly

• Aiding with troubleshooting ad hoc issues, requests and issues

• Contributing to and supporting on larger strategic opportunities

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.