Creative Strategist (Paid Social)

Aperturedigital; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Job summary

Aperture is looking for a Creative Strategist to bridge data and creative, identifying what makes ads work and briefing new concepts across Meta and TikTok.

You will run a steady testing programme, turning learnings into briefs and collaborating with designers and creators to produce high-impact, short-form video campaigns. Hybrid, based in London.

Qualifications

• Experience creating or briefing paid social ads, ideally for direct-response or e-commerce brands.
• Comfort reading performance data and connecting it to creative decisions.
• A strong eye for short-form video and how people actually use Meta and TikTok.
• A portfolio or examples of ads you've shaped.

Responsibilities

• Dig into ad performance and audience insight to find what's working and why.
• Write clear creative briefs and concepts: hooks, angles, formats and scripts.
• Work with designers, editors and creators on UGC and creator-style video.
• Plan and read creative tests, and turn the learnings into the next round of briefs.
• Share a point of view on platform trends and what they mean for our clients.

Skills

Creative strategy

Data interpretation

Paid social ads

Video scripting

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Turn performance data and audience insight into paid social creative that works across Meta and TikTok.

We're looking for a Creative Strategist to sit between data and creative: finding what makes ads work, briefing new concepts and running a steady testing programme across Meta and TikTok.

What you'll do

• Dig into ad performance and audience insight to find what's working and why
• Write clear creative briefs and concepts: hooks, angles, formats and scripts
• Work with designers, editors and creators on UGC and creator-style video
• Plan and read creative tests, and turn the learnings into the next round of briefs
• Share a point of view on platform trends and what they mean for our clients

What we're looking for

• Experience creating or briefing paid social ads, ideally for direct-response or e-commerce brands
• Comfort reading performance data and connecting it to creative decisions
• A strong eye for short-form video and how people actually use Meta and TikTok
• A portfolio or examples of ads you've shaped

How we work

• Hybrid, based in London
• Salary agreed with you based on experience