Creative Strategist

Salt; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Award-winning agency environment

Leading consumer and B2B brands

Creativity & ownership

Clear progression opportunities

Flexible working + abroad allowance

Competitive salary + bonus

Vibrant Central London office culture

Job summary

Salt, a fast-growing digital growth agency in London, is seeking a Performance Creative Strategist to bridge data and creative across a portfolio of brands. You will own the creative strategy, craft testing roadmaps, and develop performance-led concepts while writing compelling ad scripts and briefs.

You'll collaborate with media buyers, creatives and clients to turn campaign data into actionable direction, thriving in a fast-paced testing environment and delivering measurable growth for

Qualifications

• 3+ years' experience in Performance Creative or Creative Strategy.
• Strong understanding of Meta and TikTok advertising.
• Proven track record scaling DTC or eCommerce brands.
• Excellent copywriting and creative thinking skills.
• Ability to blend performance data with creative instincts.
• Strong stakeholder and client management experience.

Responsibilities

• Own creative strategy across multiple accounts and build testing roadmaps.
• Develop performance-led concepts and write compelling ad scripts and briefs.
• Collaborate with media buyers, creatives and clients to continually improve results.
• Turn campaign data into clear creative direction and actionable insights.

Skills

Performance Creative

Creative Strategy

Meta advertising

TikTok advertising

Copywriting

Creative thinking

Stakeholder management

Client management

Job description

Performance Creative Strategist, Agency, London, c. £55-70K

Love finding the insight behind the ad?

We're working with a fast-growing digital growth agency to find a Performance Creative Strategist who can bridge the gap between data and creative. This is a unique opportunity to combine analytical thinking with creative execution, using performance insights to shape campaigns that drive measurable business growth for a portfolio of high-profile brands.

You\'ll own creative strategy across multiple accounts, building testing roadmaps, developing performance-led concepts, writing compelling ad scripts and briefs, and collaborating closely with media buyers, creatives and clients to continually improve results.

We\'re looking for someone who can turn campaign data into clear creative direction, thrives in a fast-paced testing environment, and understands what makes consumers stop scrolling and take action.

What we\'re looking for:

• 3+ years' experience in Performance Creative or Creative Strategy
• Strong understanding of Meta and TikTok advertising
• Proven track record scaling DTC or eCommerce brands
• Excellent copywriting and creative thinking skills
• Ability to blend performance data with creative instincts
• Strong stakeholder and client management experience

What\'s on offer?

• Award-winning growth agency environment
• Work with leading consumer and B2B brands
• Huge scope for creativity and ownership
• Clear progression opportunities
• Flexible working and work-from-abroad allowance
• Competitive salary + bonus
• Vibrant Central London office and industry-leading culture