Creative Strategist

OnSocial; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Direct impact on campaigns

Remote work flexibility

Senior-led team environment

Job summary

A performance-driven creative agency is seeking a Creative Strategist to own the creative strategy for paid advertising. You will develop campaigns that merge creativity with measurable results across platforms like Meta and TikTok. This fully remote role is perfect for someone who thrives at the intersection of creativity and commercial performance, with an analytical mindset and strong copy skills. Join a senior-led team focused on impactful campaigns and growth.

Qualifications

• 3 to 6 years in creative strategy or performance marketing.
• Proven experience building high-performing paid ads on Meta and TikTok.
• Confidence in briefing designers and shaping creative output.

Responsibilities

• Own the creative strategy for paid campaigns across platforms.
• Translate performance data into creative improvements.
• Collaborate closely with designers to guide visual output.
• Contribute to website UX/UI design aligned with advertising.
• Develop scalable creative frameworks across multiple clients.

Skills

Creative strategy

Performance marketing

Analytical mindset

Strong copy instincts

Collaboration with designers

Job description

You’ve probably seen our work. You just didn’t realise it was us behind the scenes.

OnSocial is a performance-driven paid media and creative agency helping ambitious brands turn attention into revenue.

We combine performance-led creative with intelligent media buying across Meta, TikTok, Google, Snapchat and many more... Every campaign is built to convert. Every decision is backed by data. Every creative idea is shaped by performance.

We work with brands including Ibiza Rocks, Pikes, Tommy Fury, Laurastar and UNTOLD Festival Dubai, alongside a growing roster of international clients across fashion, music, hospitality and consumer products.

We are small, senior-led and ambitious, with roots in the UK and UAE. We move fast, think commercially and build systems that connect creative, media and web into one growth engine.

Because platforms change. Trends change. What matters is performance.

Now we are hiring someone who can sit at the intersection of creativity, culture and commercial performance.

The Role

We’re looking for a Creative Strategist who can turn insight into ideas, and ideas into advertising that drives measurable results.

This is not a brand-only role.

And it’s not a media-only role.

It’s both.

You will own the creative thinking behind our paid advertising across platforms like Meta, TikTok and beyond. You will shape hooks, angles, scripts and concepts that drive clicks, conversions and revenue.

This is not just about ideas. It’s about building creative systems that scale.

You will work directly with designers and motion creatives, setting direction, giving clear feedback and raising the standard of performance creative across the agency.

This is a fully remote role with UK or UAE timezone overlap preferred.

Where you'll make impact Own Paid Advertising Creative Strategy

• Take full ownership of creative strategy across paid campaigns
• Set the direction for how each brand shows up across Meta, TikTok and Google
• Turn performance data and audience insight into clear creative angles, offers and messaging frameworks
• Write high-impact hooks, headlines, scripts and storyboards designed to improve CTR, CVR and ROAS
• Build structured testing plans across formats, audiences and propositions
• Identify winning concepts quickly, scale them with precision, and confidently cut what underperforms

Turn Performance Data Into Creative Direction

• Work closely with the Paid Media team to analyse performance
• Translate metrics into creative improvements
• Spot patterns in winning formats and messaging
• Continuously refresh and iterate to prevent fatigue

Collaborate Directly With Designers

• Brief graphic and motion designers with clarity and intent
• Guide visual hierarchy, pacing, messaging structure and tone
• Push for high standards without slowing down execution
• Balance creative ambition with commercial reality

Support Website Design, UX & UI Direction

• Contribute to website structure, messaging hierarchy and user flow
• Ensure alignment between paid ads and on-site experience
• Support homepage concepts, product page storytelling and conversion journeys
• Use performance insights to inform web design decisions

Build Systems, Not Just Ads

• Develop repeatable creative frameworks that scale across clients
• Contribute to internal playbooks and testing methodologies
• Raise the standard of what performance creative looks like at OnSocial

What You’ll Bring

• 3 to 6 years in creative strategy, performance creative or growth marketing
• Proven experience building high-performing paid ads across Meta and TikTok
• Strong copy instincts. You understand the first three seconds matter most
• Confidence briefing designers and shaping creative output
• An analytical mindset. You are comfortable living inside CTR, CPA and ROAS
• Clear commercial awareness. You care about revenue, not vanity metrics
• Ownership mentality. You do not wait to be told what to improve

Bonus If You Have

• Experience working across multiple industries and business models
• Exposure to website redesign or UX improvement projects
• Experience scripting UGC or short-form performance content
• Built structured creative testing systems before

Why Join OnSocial

• Do your best performance-driven creative work, not just make ads that sit in decks
• Shape campaigns that reach millions and directly impact revenue for global brands
• Work side by side with founder and senior operators who move fast and back strong ideas
• Influence both paid advertising and website direction, not just one piece of the puzzle
• See your ideas go from concept to live campaigns in days, not months
• Be part of a tight, senior-led team that cares about results, standards and long-term growth
• Help build the next phase of a performance agency that is scaling internationally

Expected UK working hours and competitive salary