Paid Social Manager

Aperturedigital; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Aperture is seeking a Paid Social Manager to plan, run and optimise campaigns across Meta and TikTok from our London base. You will own day-to-day performance and shape how each channel fits the wider media mix.

Hybrid role in London. Salary is discussed with you based on experience, with room to grow as you deliver results for growing brands using AI decision support to spot patterns and guide optimised spend.

Qualifications

• Hands-on experience managing paid social budgets on Meta, with TikTok experience a strong plus.
• A test-and-learn mindset, and comfort with numbers, attribution and spreadsheets.
• Clear communication with clients and colleagues.
• Agency or in-house experience both welcome.

Responsibilities

• Plan, build and optimise paid social campaigns, from audiences and structure to budgets and bidding.
• Work with creative to brief, test and learn from ads, and turn results into the next round of ideas.
• Set up and check measurement, including pixels, the Conversions API and lift or incrementality tests.
• Report clearly on what changed, why, and what we should do next.
• Use our AI decision support to spot patterns faster, while keeping the judgement calls yours.

Skills

Paid social budgets

Meta ads

TikTok ads

Test and learn

Data & attribution

Communication

Job description

Plan, run and optimise paid social campaigns across Meta and TikTok for growing brands, with AI decision support behind you.

We're looking for a Paid Social Manager to run campaigns across Meta and TikTok, and increasingly Snapchat and Pinterest, for the brands we work with. You'll own performance day to day and help shape how each channel fits the wider media mix.

What you'll do

• Plan, build and optimise paid social campaigns, from audiences and structure to budgets and bidding
• Work with creative to brief, test and learn from ads, and turn results into the next round of ideas
• Set up and check measurement, including pixels, the Conversions API and lift or incrementality tests
• Report clearly on what changed, why, and what we should do next
• Use our AI decision support to spot patterns faster, while keeping the judgement calls yours

What we're looking for

• Hands-on experience managing paid social budgets on Meta, with TikTok experience a strong plus
• A test-and-learn mindset, and comfort with numbers, attribution and spreadsheets
• Clear communication with clients and colleagues
• Agency or in-house experience both welcome

How we work

• Hybrid, based in London
• Salary agreed with you based on experience