Creative Lead (Art Direction/Design)

Pathdesignrecruitment; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the beauty and wellness industry is seeking a Creative Lead to guide their brand's creative vision across Europe. The ideal candidate will bring over six years of experience, a strong portfolio, and a passion for brand-building to help shape the creative future of the company, ensuring consistency and engagement across all channels.

Benefits

Wellness allowance

Regular salon treatments

Personal development budgets

Team get-togethers

Qualifications

• 6+ years' experience in a creative role, leading teams in fast-paced environments.
• Portfolio showcasing creative thinking across campaigns, content, and digital channels.
• Experience leading in-house teams and partnering with senior stakeholders.

Responsibilities

• Lead creative direction across brand campaigns, content, and product communications.
• Manage and mentor a creative team, helping them achieve their best work.
• Collaborate with brand, marketing, and product teams to integrate creative thinking.

Skills

Creative thinking

Leadership

Collaboration

Copywriting

Job description

We believe self-care should be effortless. And we’re on a mission to make booking beauty and wellness treatments as easy as ordering your morning flat white.

We’re building an in-house creative studio to match our ambition; and we’re looking for a Creative Lead to shape the way we show up in the world.

Reporting to our Head of Brand, you’ll lead the creative direction of our brand across 15 European markets; working across brand campaigns, digital performance, product comms, content, and more. From big-picture ideas to headline-level detail, you’ll set the standard, push the work, and help the team grow.

This is a design-first, concept-led role. You’ll be the creative voice in the room; setting the tone, writing the lines, and making sure our ideas don’t just look good, but land with clarity, wit, and purpose. You’ll collaborate across teams and disciplines, balancing brand thinking with business goals – and turning briefs into work that works.

We’re not looking for someone to just keep the engine running. We’re looking for someone to help us reimagine how we communicate, connect, and grow.

What you’ll be doing:
– Leading creative across the brand: Campaigns, launches, content, paid, CRM, internal comms – you’ll help shape how we show up, wherever we show up.
– Managing and mentoring the creative team: Designers, writers, editors, motion – you’ll set direction, build capabilities, and help them do the best work of their careers.
– Being the go-to for big briefs: You’ll lead on our major campaigns and cross-functional projects, from concept through to final delivery.
– Setting the tone: You’ll write headlines, taglines, and scripts that feel sharp, clear, and unmistakably us – and guide others to do the same.
– Championing creative consistency: Across all touchpoints, you’ll help maintain and evolve a brand that feels cohesive, modern, and built for scale.
– Collaborating across the business: You’ll work closely with brand, marketing, product, and performance teams to make sure creative thinking is baked into every part of the journey.
– Keeping it digital-first: You understand the mechanics of paid social, email, web, and performance design – and how to adapt great creative for every format.

What we’re looking for:
– 6+ years’ experience in a creative role, with time spent leading teams in high-growth, fast-moving environments.
– A portfolio that shows sharp creative thinking across campaigns, content, and digital channels – with copy-led ideas at the heart.
– Proven experience leading in-house teams and partnering with senior stakeholders.
– Strong creative instincts and the ability to bring structure, clarity and calm to a fast-paced setup.
– A hands-on leader; just as comfortable crafting the work as you are guiding others.
– A passion for brand-building; with a strong visual eye and a strategic head.
– Portfolio: we’re looking for big ideas, sharp thinking, and beautifully crafted work. Show us campaigns you’ve led, platforms you’ve built, and creative that made an impact. We want to see how you think, how you lead, and how you bring a brand to life across channels. Strategy, storytelling, execution; bring it all.

Why us?
– A brand with big plans, and the creative freedom to make your mark.
– Join a passionate, kind, and ambitious team who really give a damn.
– Hybrid working model with a buzzing London HQ. And multiple hubs across European cities.
– Great perks – from wellness allowance and regular salon treatments, to personal development budgets and team get togethers.

About us
We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community. If this excites you, this might just be the role for you.