Creative Lead

VMA Direct.; Greater London; Hybrid; GBP 65,000; Full time

Job summary

A leading FMCG brand is seeking a Creative Lead to spearhead their new in-house creative team across Europe. This role demands a visionary who can inspire creativity and ensure high standards in designing compelling visual assets for iconic drinks brands. If you have extensive experience and a strong portfolio, this opportunity allows you to lead exciting campaigns from concept to execution in a hybrid environment.

Qualifications

• 5+ years’ experience in a top-tier agency or fast-paced in-house team.
• Extensive consumer experience, ideally with FMCG (Food & Drinks).
• Strong portfolio of visually exciting work across print and digital.

Responsibilities

• Lead the full creative journey—from initial concepts to campaign-ready visuals.
• Become go-to design expert for brand and marketing teams across Europe.
• Create attention-grabbing visual campaigns for digital, print, social, and trade.

Skills

Creativity

Collaboration

Mentoring

Storytelling

Typography

Brand Systems

Tools

Adobe Creative Suite

Figma

Job description

Creative Lead - FMCG

£65k plus benefits

Surrey/ Hybrid

Brand -

This iconic FMCG brand is creating something new & exciting, a pan-European in-house creative team with the power to shape some of the world’s most iconic drinks brands.

Now, we’re on the lookout for a senior Creative who’s ready to help us raise the bar. Someone who can combine big-picture thinking with hands-on creative craft. If you’re ready to lead with vision, inspire with ideas, and bring bold campaigns to life—this could be your next great move.

What You’ll Be Doin

In your first year, you’ll:

• Become the go-to design expert for brand and marketing teams across Europe.

• Lead the full creative journey—from initial concepts to campaign-ready visuals.

• Help build smart, collaborative design processes that keep us moving fast and working together.

• Mentor and guide junior designers and nurture a culture of creativity and high standards.

• Develop a strong, unified design direction that’s both creatively bold and commercially smart.

• Create attention-grabbing visual campaigns that turn heads and set the tone for in-house creative excellence.

Your Day-to-Day Will Include

• Designing standout visual assets for digital, print, social, and trade.

• Owning the entire creative process: from brainstorming and storyboarding to final execution.

• Turning briefs into brilliant brand experiences in collaboration with marketing, strategy, and brand partners.

• Presenting creative ideas with confidence and clarity to senior stakeholders.

What You’ll Bring

• 5+ years’ experience in a top-tier agency or fast-paced in-house team.

• Extensive consumer experience is a must and ideally with FMCG (Food & Drinks)

• A portfolio packed with visually exciting, commercially successful work across print and digital.

• Strong skills in Adobe Creative Suite and Figma (or similar).

• A designer’s eye for storytelling, typography, layout, and brand systems.

• Experience mentoring junior team members and collaborating across departments.

• Bonus points if you’ve worked with lifestyle or premium consumer brands.

Note: A strong portfolio is essential. Applications without one won’t be considered.