Head of Creative Studio: AI-Driven Brand & Growth

Allica; Greater London; Hybrid; GBP 110,000 - 135,000; Full time

Benefits offered by this job

Onboarding support

Flexible working

Social activities

Pension contributions

Discretionary bonus scheme

Private health cover

Life assurance

Family-friendly policies

Job summary

Allica Bank is seeking a Creative Director to own the studio's creative direction for brand and growth, leading a multidisciplinary team across copy, design, motion, and web. You will drive AI adoption to scale production while maintaining brand and compliance standards.

The role requires hands-on craft leadership, experience delivering both brand campaigns and performance assets, and strong collaboration with Growth and Product stakeholders. Flexible/hybrid working is offered.

Qualifications

• Proven creative leadership in a high-growth in-house or agency setting.
• Hands-on craft across brand, copy, design and motion/video.

Responsibilities

• Set and maintain creative direction across brand & growth touchpoints (digital, video, motion, print/OOH, email, collateral, internal comms).
• Provide hands-on creative direction and craft feedback across brand, copy, design, motion and video.
• Direct and prioritise in-house studio output; own the AI tooling roadmap and resourcing cases.
• Lead, develop and manage a team of 7 across copy, design, motion/video and web.
• Own end-to-end production process: briefing, resourcing, reviews, timelines, quality control.
• Manage external agency/freelance relationships when in-house capacity is stretched.
• Own the studio's operating model for brand and high-volume performance/growth creative.
• Build templating, design systems and AI-assisted frameworks for rapid production.
• Partner with Growth/Digital Acquisition to in-house creative assets and define SLAs.
• Decide volume for AI-assisted workflows vs. human craft and compliance review.
• Track studio capacity against demand and justify tooling/resourcing.
• Own the AI adoption roadmap across design, copy, motion, and web production.

Skills

Creative leadership

Brand & marketing

AI tooling adoption

Studio management

People management

Cross-functional collaboration

Commercial acumen

No-code/web tooling

Job description

Allica Bank is seeking a Creative Director to own the studio's creative direction for brand and growth, leading a multidisciplinary team across copy, design, motion, and web. You will drive AI adoption to scale production while maintaining brand and compliance standards.

The role requires hands-on craft leadership, experience delivering both brand campaigns and performance assets, and strong collaboration with Growth and Product stakeholders. Flexible/hybrid working is offered.