Conversion Rate Optimisation Manager - Associate

Testing Site - JPMC; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Chase UK is seeking a Conversion Rate Optimisation Manager to optimise the customer journey and boost acquisition across web and app store platforms. The role works cross-functionally to identify opportunities, build hypotheses, test at scale, and communicate results to the business.

Responsibilities include data analysis to generate evidence-based hypotheses, coordinating CRO initiatives, owning the experiment roadmap, monitoring performance, managing product pages across App Store and Google

Qualifications

• Strong commercial acumen and analytical skills.
• Excellent organizational and detail-oriented abilities.
• Experience ideating, delivering, and implementing CRO results for web and App Store experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects with stakeholders.
• Familiarity with CMS and website optimization tools.
• Ability to work in a cross-functional team.

Responsibilities

• Data analysis and insight generation to form evidence-based hypotheses for testing.
• Coordinate and deploy CRO initiatives to improve conversion across web and app stores.
• Own and manage the experiment roadmap and align with business objectives.
• Monitor page performance metrics and identify trends for improvement.
• Develop and manage product pages and store listings for acquisition campaigns.
• Collaborate with SEO to improve indexing and content deployment.

Skills

Commercial acumen

Analytical skills

Organizational skills

Written and verbal communication

Multi-project management

CMS familiarity

Cross-functional teamwork

Tools

JIRA

Job description

Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow?

As a Conversion Rate Optimisation Manager you will be responsible foroptimizingthe customer journey and increasing customer acquisition across web and app store platforms for ChaseUK. This role works cross-functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business.

Job Responsibilities

• Data analysis and insight generation -Utilise analytical tools and research, qual and quant, toconstruct evidence-based hypotheses for testing
• Coordination and deployment of Conversion Rate Optimization Initiatives- Collaborate with Head of Growth Marketing to plan, deploy, andanalyzeexperimental changes to the website and app store aimed at improving customer conversion rates.
• Own and manage experiment roadmap- Use commercial understanding and a deep knowledge of business objectives and context to manage a prioritised roadmap of experimentation which is regularly communicated to the business
• Performance Monitoring-Monitor and report on page performance metrics across both web and app store platforms,identifyingtrends and opportunities for improvement.
• Product Page & Store Listing Management-Develop and manage custom product pages and store listingsacross Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
• SEO Collaboration-Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs).Coordinate web updates and deployment ofnew contentto support SEOobjectives.

Required qualifications, skills and capabilities:

• Strong commercial acumenand analytical skills
• Strong organizational skills and attention to detail
• Experience ideating, delivering, and implementing results at pace from web and Appstore experiments
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Preferred qualifications, skills and capabilities:

• Experience in CRO or conversion testing
• Experience with workflow management tools such as JIRA
• Familiarity with SEO and AIO best practices
• Experience of working in a highly regulated industry

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