Hybrid Conversion Rate Optimisation Expert

Hastings Insurance Services Limited; City of Westminster; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Flexible hybrid working

4Cs annual bonus scheme

Life assurance and pension matching up

Mental wellbeing support

Generous leave + health benefits

Job summary

Hastings Direct is a digital insurer focused on delivering market-leading experiences for millions of customers in the UK. We are seeking a data-driven, experienced optimiser to own end-to-end experimentation, maintain roadmaps, and collaborate with stakeholders to drive conversion and commercial performance.

You will lead insights-driven ideation, apply robust UX and testing practices, and help deliver new propositions and MVPs.

Qualifications

• Experience in optimisation and experimentation with a proven track record in high-volume ecommerce.
• Experience with PowerBI and Snowflake for commercial performance insights.
• Data-driven digital marketing professional focused on transforming qual & quant data into conversion-centric strategies.
• Ability to apply user testing, research and web analytics to the optimisation process.
• Hands-on experience with AB testing platforms (Monetet, Optimizely); client-side testing essential.
• Experience in user experience design and website content.

Responsibilities

• Own end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing & sign-off processes with key stakeholders, measurement and next step recommendations.
• Maintaining of the Optimisation Roadmap and tracking of all activity, hypotheses creation, outcomes and applying these across the organisation.
• Conducting regular competitor analysis and insights, staying abreast of industry best practice.
• Driving the continuous process improvement of our processes covering insight-driven ideation, business prioritisation, customer centric UX execution, robust build and QA processes and reporting, analysis and communications.
• In addition to our core Optimisation programme, you will support the development and delivery of new propositions, and MVPs to our customer base.
• At Hastings Direct, we're committed to creating an inclusive environment where everyone has the opportunity to succeed.
• Experience working in optimisation and experimentation with a proven track record of commercial success working in a high-volume ecommerce business.

Skills

Optimization

Experimentation

Data-driven decisions

User testing & research

Digital marketing

Conversion optimisation

AB testing

Tools

PowerBI

Snowflake

Monetate

Optimizely

Job description

Hastings Direct is a digital insurer focused on delivering market-leading experiences for millions of customers in the UK. We are seeking a data-driven, experienced optimiser to own end-to-end experimentation, maintain roadmaps, and collaborate with stakeholders to drive conversion and commercial performance.

You will lead insights-driven ideation, apply robust UX and testing practices, and help deliver new propositions and MVPs.