CRO Strategy & Experimentation Lead

Hastings Direct; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus

Life assurance

Job summary

Hastings Direct is expanding its Optimisation team to drive conversion-focused experimentation across our digital channels. You will own end-to-end delivery, prioritise roadmaps, gather requirements, and coordinate with stakeholders to implement insights and recommendations that move the business forward.

The role requires experience in AB testing, data analytics, and UX/content optimization, with a strong eye for commercial impact and customer-centric digital experiences.

Qualifications

• Experience in optimisation and experimentation with a track record of success in high-volume ecommerce.
• Experience with data platforms such as PowerBI and Snowflake and understanding of commercial performance.
• Data-driven digital marketing professional focusing on qual and quant data to drive conversion-centric strategies.

Responsibilities

• Own end-to-end delivery in experimentation and prioritisation.
• Maintain the Optimisation Roadmap and track activity, hypotheses, outcomes and sharing learnings.
• Support development and delivery of new propositions and MVPs to customers.

Skills

Optimization

A/B testing

Data analytics

User research

UX design

Web analytics

Tools

PowerBI

Snowflake

Monetate

Optimizely

Job description

Hastings Direct is expanding its Optimisation team to drive conversion-focused experimentation across our digital channels. You will own end-to-end delivery, prioritise roadmaps, gather requirements, and coordinate with stakeholders to implement insights and recommendations that move the business forward.

The role requires experience in AB testing, data analytics, and UX/content optimization, with a strong eye for commercial impact and customer-centric digital experiences.