Conversion Growth Lead

The Portfolio Group

Greater Manchester

On-site

GBP 42,000 - 62,000

Full time

8 days ago

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Job summary

The Portfolio Group in Greater Manchester is seeking a CRO Specialist to own the conversion optimisation roadmap, running an always-on testing programme across landing pages, user journeys, forms and CTAs. You will work with SEO, Paid Media, UX and Web Development to drive revenue growth through data-informed experiments.

You will analyse journeys, identify friction points and optimise experiences for desktop and mobile, reporting insights to senior stakeholders.

Qualifications

Experience in CRO, digital optimisation or conversion specialist role.
Strong knowledge of A/B testing methodologies.
Experience using GA4, Hotjar and Clarity.
Ability to translate data into commercial actions.
Knowledge of UX principles and conversion psychology.

Responsibilities

Own and deliver the CRO strategy and experimentation roadmap.
Plan, prioritise and execute A/B and multivariate tests.
Analyse customer journeys to identify friction and conversion opportunities.
Optimise landing pages, forms, messaging, UX and mobile experiences.
Use behavioural analytics to generate actionable insights.
Produce clear reporting, test analysis and recommendations for senior stakeholders.
Collaborate with SEO, Performance Marketing, UX and Web Development to implement winning ideas.
Support quarterly development releases focused on revenue growth.