CRO Lead

Digital Gurus; Greater Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

Digital Gurus in Greater Manchester is seeking a CRO Manager to build and lead the conversion optimisation function from the ground up. You will own the CRO roadmap across high-traffic lead-generation journeys and define the team structure, mentoring talent.

You will partner with Tech, Marketing and Compliance to keep experiments compliant and drive profitability, shaping the department's future as it scales.

Qualifications

• 5+ years of CRO experience in high-traffic environments.
• Strong understanding of experimentation methodology and statistical significance.
• A Commercial mindset focused on profitability, not just wins.
• Experience with major experimentation platforms and session recording tools.

Responsibilities

• Own and run the CRO roadmap and testing pipeline.
• Lead prioritisation based on revenue impact, traffic, and lead quality.
• Collaborate with Tech, Marketing & Compliance to ensure aligned, compliant experiments.
• Turn user behaviour into testing opportunities using Mouseflow/Clarity/FullStory.

Skills

CRO expertise

A/B testing

Data analysis

Leadership

Tools

Optimizely

VWO

Convert

Mouseflow

Clarity

FullStory

Job description

We're working with a consistently growing marketing & technology agency based in Greater Manchester to find a CRO Manager to build and lead their conversion optimisation function from the ground up.

This is a rare opportunity to own the CRO strategy across a number of high-traffic lead-generation journeys for a business investing in their marketing strategy across all channels. You'll shape the future of the department, defining team structure, mentoring talent, and eventually building out a dedicated front-end experimentation team.

What you'll be doing:

• Owning and running the CRO roadmap, turning data-driven hypotheses into a high-velocity testing pipeline
• Leading prioritisation based on revenue impact, traffic volume, and lead quality
• Partnering with Tech, Marketing & Compliance to keep experiments aligned and compliant
• Using tools like Mouseflow, Clarity or FullStory to turn user behaviour into testing opportunities

What our client is looking for:

• 5+ years' CRO experience, ideally in high-traffic lead gen
• Strong grip on experimentation methodology and statistical significance
• A commercially-minded operator, someone who cares about profitability, not just test wins
• Experience with a major experimentation platform (Convert, VWO, Optimizely etc.) and session recording tools

Interested or know someone who fits the brief? Drop me a message.