Conversion-Focused UI/UX Designer (Hybrid)

The Genius Group (TGG); Greater Manchester; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Pension

Private medical

Health cash plan

Gym access

Event tickets

Job summary

TGG Ltd, trading as The Genius Group, is a South Manchester-based performance marketing and lead generation group. You will own the UI/UX design craft, journey execution, and landing page production across the brand portfolio to support the conversion programme.

You will work with the Head of CRO & Data Analytics and in-house teams to translate data-driven hypotheses into tested experiences, focusing on qualified leads and revenue rather than aesthetics.

Qualifications

• 3+ years in a CRO, UX or product design role with conversion responsibility.
• Portfolio or case studies showing measurable uplift.
• Experience with behavioural tools such as Hotjar, Microsoft Clarity or Contentsquare.
• Proficiency in Figma, including wireframes, prototyping and design systems.
• Working knowledge of HTML and CSS to specify changes and QA.
• Experience briefing, designing and/or building landing pages.
• Understanding accessibility and mobile-first design.
• Commercial instinct to prioritise by business impact with evidence.
• Conversion driven by content and copy, including microcopy for forms and CTAs.
• Background in B2C lead generation or high-volume consumer marketing.
• Experience in a regulated sector (financial services, legal or insurance).
• Experience across multiple brands or entities.
• Hands-on experience running A/B tests with VWO/Optimizely/Convert or equivalent.
• Understanding test validity: sample size, run time, significance.
• Strong analytics including GA4 and funnel/segment analysis.
• Familiarity with personalization, server-side testing or feature-flagging tools.
• SPA frameworks familiarity and collaboration with developers.
• Exposure to lead quality and CRM attribution.
• Experience with tag management and event tracking.

Responsibilities

• Contribute to the CRO roadmap with design and UX input for hypothesis prioritisation and a data-driven backlog.
• Design and build test variants for A/B and multivariate experiments from brief to production-ready execution.
• Determine sample sizes and run times; call tests honestly, including losing or flat ones.
• Maintain a documented test archive to aggregate learning across the business.
• Map end-to-end customer journeys across brands and identify drop-offs and cross-sell opportunities.
• Design and iterate landing pages, forms and multi-step journeys from wireframes to production designs.
• Build and rapidly iterate campaign landing pages in support of paid media activity.
• Improve form completion through better field design, validation and mobile behavior.
• Collaborate with Content and Creative to align copy, messaging, CTAs and visuals to reduce friction.

Skills

Figma

HTML/CSS

GA4 analytics

A/B testing

VWO/Optimizely/Convert

Hotjar/Clarity/Contentsquare

Landing page design

Conversion-focused copy

Tools

Convert

Mouseflow

Heatmaps

Job description

TGG Ltd, trading as The Genius Group, is a South Manchester-based performance marketing and lead generation group. You will own the UI/UX design craft, journey execution, and landing page production across the brand portfolio to support the conversion programme.

You will work with the Head of CRO & Data Analytics and in-house teams to translate data-driven hypotheses into tested experiences, focusing on qualified leads and revenue rather than aesthetics.