Conversion-Driven Digital Content Specialist

Focus 5 Recruitment; England; On-site; GBP 33,000 - 35,000; Full time

Benefits offered by this job

Personal and professional development

Job summary

Focus 5 Recruitment is partnering with a growing business to recruit a Digital Content Specialist. You’ll own landing pages, email campaigns and customer journeys, blending strong copy with visual content to drive action and commercial results.

You’ll work with the wider marketing team, using performance data to test, learn and continually improve content and campaigns, ensuring content not only looks good but moves customers toward a purchase.

Qualifications

• Previous experience in a digital content, content marketing, digital marketing or conversion-focused role.
• Strong written communication skills with the ability to create engaging and persuasive copy.
• Experience creating visual content using Canva, Adobe Creative Suite or similar.
• A good understanding of landing pages, email marketing and digital customer journeys.
• Experience creating content designed to generate leads, engagement or sales.
• A commercial mindset and genuine interest in how content and campaigns contribute to business performance.
• Experience using analytics and performance data to assess and improve content or campaign effectiveness.
• An understanding of conversion principles and how to improve customer journeys.
• Experience with CRM and email marketing platforms such as Mailchimp or similar.
• Knowledge of SEO principles and experience creating search-optimised content.
• Strong organisational skills, creativity and a proactive approach to finding new ideas and improvements.

Responsibilities

• Creating persuasive copy and visual content for landing pages, email campaigns, websites, advertising, blogs and wider digital campaigns
• Creating and optimising landing pages and email campaigns with a strong focus on engagement and conversion
• Developing content and creative that supports lead generation, customer nurturing and sales
• Using tools such as Canva, Adobe Creative Suite or similar to produce engaging visual assets
• Adapting content and messaging for different audiences, channels and stages of the customer journey
• Supporting SEO, blog and wider content marketing activity
• Reviewing campaign and content performance and using analytics to identify opportunities for improvement
• Testing and refining messaging, creative and customer journeys to improve engagement and conversion
• Supporting CRM, email marketing, segmentation and personalised customer journeys
• Working collaboratively with the wider marketing team and stakeholders to deliver campaigns on time

Skills

Copywriting

Content creation

Digital marketing

Analytics

Conversion optimisation

Landing pages

Email campaigns

CRM

SEO

Tools

Canva

Adobe Creative Suite

Job description

Focus 5 Recruitment is partnering with a growing business to recruit a Digital Content Specialist. You’ll own landing pages, email campaigns and customer journeys, blending strong copy with visual content to drive action and commercial results.

You’ll work with the wider marketing team, using performance data to test, learn and continually improve content and campaigns, ensuring content not only looks good but moves customers toward a purchase.