Conversion Copywriter for Web, Email & Paid Media

Jobtailor; Manchester; On-site; GBP 32,000 - 42,000; Full time

Job summary

Jobtailor in Manchester is seeking a Digital Copywriter to craft conversion-driven web, email, and paid copy that aligns with our brand and boosts channel performance. Collaborate with SEO, performance, and creative teams to deliver engaging content.

You will write SEO-led content across digital platforms, tailor paid media copy to each platform's strengths, and run A/B tests to refine strategies using our in-house AI tools.

Qualifications

• Proven experience as a Digital Copywriter or in a similar role.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and best practices.
• Ability to adapt tone of voice for different audiences.
• Familiarity with digital marketing concepts and best practices.
• Experience in content management systems (CMS).
• Knowledge of A/B testing and performance metrics.

Responsibilities

• Craft conversion-driven web, email, and paid copy.
• Collaborate with SEO, performance, and creative teams.
• Ensure copy is on-brand and optimised for channel performance.
• Write SEO-led content across various digital platforms.
• Create paid media copy tailored to each platform's strengths.
• Run A/B tests and use results to refine content strategies.
• Use in-house AI tools for content creation.

Skills

Digital Copywriter

SEO Principles

Editing & Proofreading

CMS Experience

A/B Testing

Content Strategy

In-House AI Tools

Tools

CMS

AI Content Tools

Job description

Jobtailor in Manchester is seeking a Digital Copywriter to craft conversion-driven web, email, and paid copy that aligns with our brand and boosts channel performance. Collaborate with SEO, performance, and creative teams to deliver engaging content.

You will write SEO-led content across digital platforms, tailor paid media copy to each platform's strengths, and run A/B tests to refine strategies using our in-house AI tools.