Conversion-Focused E-commerce Content Lead

The Big Phone Store; Wolverhampton; On-site; GBP 36,000 - 48,000; Full time

Job summary

The Big Phone Store in Wolverhampton is seeking an E-commerce Content & Conversion Specialist to craft evidence-based content across the site. You’ll translate product features into clear customer benefits, optimize pages for SEO and conversions, and work with data from analytics and user insights to inform content decisions.

You’ll write for both B2C and B2B audiences, covering homepage, category pages, buying guides, email, and promotional messaging, while challenging existing content to

Qualifications

• Clear English with ability to write concise, error-free content.
• Ability to translate features into customer benefits and measurable value.
• Strong commercial thinking and ability to write for conversion.
• Strong analytical mindset and comfort with data-driven decisions.
• Solid understanding of SEO concepts, aligned with content strategy.
• Willingness to use AI tools to research, ideate and accelerate work.
• Ability to switch between B2C and B2B audiences.
• Ability to write conversion-focused copy as well as longer educational content.
• Experience researching customer behaviour and turning insights into content tests.
• Comfort with numbers, analytics and performance data.
• Familiarity with mobile/consumer electronics is useful but not essential.

Responsibilities

• Create homepage, category and collection pages with conversion-focused copy.
• Develop SEO landing pages and product detail content.
• Produce B2B and business pages, buying guides and help content.
• craft email copy, advertising messages and CTAs.
• Test and optimize content; review existing content for clarity and effectiveness.
• Challenge briefs and remove content without clear customer value.
• Translate evidence and data into compelling, truthful messaging.
• Collaborate with teams to form hypotheses and run experiments.
• Align content with SEO, CRO and AI-driven search strategies.

Skills

Clear English

Feature-to-benefit

Commercial thinking

Analytical thinking

SEO knowledge

AI tools

B2B/B2C

Conversion-focused copy

Research skills

Customer insight

Numbers & analytics

Industry familiarity

Job description

The Big Phone Store in Wolverhampton is seeking an E-commerce Content & Conversion Specialist to craft evidence-based content across the site. You’ll translate product features into clear customer benefits, optimize pages for SEO and conversions, and work with data from analytics and user insights to inform content decisions.

You’ll write for both B2C and B2B audiences, covering homepage, category pages, buying guides, email, and promotional messaging, while challenging existing content to