Content Writer

DUNE GROUP LIMITED; City of Westminster; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading fashion footwear brand in the UK is seeking a Social Media Manager to oversee all social media channels and enhance brand engagement. The role involves content creation, strategy implementation, and influencer relationship management. The ideal candidate should be passionate about fashion, have at least 3 years of experience, and possess excellent people skills. Benefits include flexible working arrangements, a brand new office, and a generous employee discount.

Benefits

60% employee discount on products

25 days holiday plus bank holidays

Company pension scheme

Life assurance for all team members

Cycle2Work scheme

Team socials and drinks

Qualifications

• Minimum 3 years of social and content experience, ideally in fashion.
• Excellent working knowledge of all social media platforms.
• Proven experience in creating social media content and copy.

Responsibilities

• Deliver and implement the social media strategy across multiple platforms.
• Maintain strong influencer relationships and onboard new affiliates.
• Monitor and manage social media channels and analyze performance.

Skills

Social media management

Content creation

Copywriting

Community management

Influencer engagement

Analytics and reporting

Tools

Photoshop

Content management tools

Job description

Overview

Reporting to the Head of Marketing, you will be responsible for the day-to-day running of all social media channels, including content creation for one of the UK's best-known fashion footwear & accessories brands. We’re looking for somebody who loves fashion and cultural moments and can translate this into relevant and engaging content stories. You are creative and strategic with a clear understanding of different audiences across each social platform and how best to engage them and at what frequency. An analytical mind is also desired, able to look at performance and study results to identify future opportunities. You will need to have lots of ideas and the tenacity to execute them seamlessly with exceptional attention to detail. Great people skills, enthusiasm, energy and an unfaltering work ethic are essential. You must be curious, ambitious, hard‑working and a real team player. Working in a fast‑paced and fluid business, you should be adaptable to change and have the confidence to manage multiple projects to tight deadlines whilst maintaining a consistently high quality of work.

Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth through additional stores, expansion of sales on its online channels and third‑party partners both in the UK and globally. Celebrating its 30th anniversary, the group has built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.

Responsibilities

• Deliver and implement the end-to-end social process including content creation, copywriting guidance, scheduling, analysis and reporting across channels – Instagram, TikTok, Facebook, Pinterest, Threads and LinkedIn.
• Use social tools to report on and measure success to inform future planning and provide weekly stats.
• Build and maintain strong influencer relationships with our fashion community in tandem with the PR team, including onboarding new affiliates through an Affiliate Agency, maintaining weekly monitoring reports and developing strategy to inform future planning and implementation. Liaise regularly with the Performance Marketing Team who manage Tactical Affiliate partnerships while Social manages the Influencer partnerships.
• Monitor and manage which posts get boosted/sponsored, ensuring it is on budget, regularly reviewed, and shared with the Head of Marketing.
• Manage ATL brand advertising on TikTok and support the launch and ongoing content management of TikTok Shop.
• Manage the content production from the social media team for weekly purposes and from bigger campaign and sub‑campaign shoot moments, including ideation, planning, editing, and scheduling with support from the social media executive.
• Monitor and support international social media accounts to ensure content is on‑brand and aligned with the UK.
• Assist with community management and the delivery of UGC, monitoring comments on posts, replying and reacting to anything in a timely manner and in a brand‑recognisable tone of voice.
• Support cross‑channel marketing planning to ensure social content aligns with wider marketing communications and delivers a consistent message to customers.
• Work on the development and delivery of a brand Influencer programme that sits alongside our affiliate programme and in tandem with PR objectives and the PR team.
• Maintain a constant review of content to ensure it is elevated and aligned with our business and brand strategy.
• Attend and capture content from photo shoots and events for both B2C and B2B purposes.
• Manage and develop a social marketing executive and marketing intern.
• Work closely with the buying team and buying director to ensure the social strategy is aligned with product strategy and supports tactical needs.
• Responsible for the Social Media budget and tracking.
• Monitor the channels at weekends to ensure comments are managed in a timely way and that reshares of relevant stories are executed.

Qualifications

• Minimum 3 years of social and content experience, ideally in fashion.
• Excellent working knowledge and understanding of all social media platforms.
• Working knowledge of content management tools.
• Proven experience in creating social media content and writing accompanying copy (Instagram / Stories priority).
• Passionate about fashion, influencers and popular culture generally.
• A creative eye and attention to detail, with experience briefing marketing creative or managing projects preferred.
• Excellent organisational and time‑management skills.
• Familiar with Photoshop and other creative programs; graphic design/photography/video production experience is a bonus but not mandatory.
• A real team player with strong people skills and the ability to forge great working relationships both internally and externally.
• Works well in a fast‑paced commercial environment, dealing well with tight deadlines.
• A problem solver who uses their initiative to find solutions.
• Self‑motivated, positive and easy‑going.

Benefits

• Blended working – spreading your time across our office and remote working.
• Brand new sustainable office in West London (near Westfield).
• Friendly and open culture with flat structures allowing plenty of opportunity for development.
• Company growth and opportunity; Dune is opening new stores and channels and evolving all the time.
• Open‑minded company, welcoming thoughts and ideas to share.
• Working with charitable organisations to help raise funds; current partner Mental Health UK.
• 60% employee discount on Dune products.
• 25 days holiday plus bank holidays.
• Cycle2Work scheme.
• Company pension scheme.
• Life assurance for all team members.
• 3:00 p.m. finish every payday Friday!
• Team socials and drinks.
• Access to an employee assistance programme and retailTRUST, providing resources for wellbeing and personal development, free counselling, legal advice, and financial guidance.
• Wellbeing Allies – there to talk when you need them.

What Happens Next?

We will take a good look at your application and if we don’t feel we are right for you, we’ll let you know but sadly we can’t give tailored feedback. If we’re excited to find out more about you, we’ll call you to arrange a talk. A few things that might help:

• Research the brand, the role, and your interviewer on LinkedIn; browse our website; and visit a store if you can.
• Have plenty of examples to showcase all your skills and experience relevant to this role.