Content Transformation Lead – Personalised, Automated Marketing
Nationwide
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Benefits offered by this job
Job summary
Nationwide is seeking a 121 Content Transformation Manager to lead the delivery of personalised, data-driven customer communications. You will work within the Content Transformation Centre of Excellence, turning strategic objectives into practical delivery plans across content operations, workflow, governance and marketing technology.
You will collaborate with Marketing, Digital, Product, Risk, Legal and Technology to embed new capabilities, improve automation, and ensure governance and
Qualifications
- Ability to translate business needs into delivery plans and governance frameworks.
- Experience designing content operating models for automated, personalised communications.
- Track record of deploying automation/AI to improve content delivery.
Responsibilities
- Lead content transformation initiatives across content operations, workflow, governance and Martech.
- Collaborate with Marketing, Digital, Product, Risk, Legal and Technology to embed new capabilities.
- Develop scalable content models and reusable content frameworks for personalised journeys.
- Drive adoption of AI and automation to improve efficiency and quality of communications.
- Monitor performance and risks to optimise delivery and governance.
Skills
Job description
Nationwide is seeking a 121 Content Transformation Manager to lead the delivery of personalised, data-driven customer communications. You will work within the Content Transformation Centre of Excellence, turning strategic objectives into practical delivery plans across content operations, workflow, governance and marketing technology.
You will collaborate with Marketing, Digital, Product, Risk, Legal and Technology to embed new capabilities, improve automation, and ensure governance and
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