Senior Manager, Content Transformation & Personalisation

Nationwide; United Kingdom; Hybride; GBP 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Private medical insurance

Pension scheme

Annual bonus

Training and development

Salary sacrifice scheme

Life assurance

Wellbeing resources

Volunteer days

Résumé du poste

Nationwide is seeking a Content Transformation Senior Manager to lead the shift from campaign-driven to always-on, data-driven personalised customer communications. You will define the future operating model, governance, and capabilities across marketing, data, technology and risk, while embedding AI-driven improvements.

You will collaborate with marketing, digital, data and risk teams to deliver scalable content, ensure compliance, and realise measurable customer outcomes.

Qualifications

• Extensive experience defining and leading transformation for customer communications.
• Experience translating strategies into required governance and operating models.
• Proven ability to design end-to-end content operating models for automated, personalised engagement.
• Ability to evaluate AI and automation capabilities and translate to content processes.
• Track record removing barriers to scalable content delivery across large organisations.

Responsabilités

• Lead the evolution of personalised customer communications across Nationwide.
• Define and implement the future content operating model and governance.
• Embed content supply chain processes, automation and AI to improve efficiency and quality.
• Advise on marketing technology and platforms, enabling capability across teams.
• Engage stakeholders and shape a clear transformation roadmap across functions.

Connaissances

Content transformation

Marketing technology

AI in marketing

Stakeholder management

Leadership

Outils

Marketing automation tools

Description du poste

Nationwide is seeking a Content Transformation Senior Manager to lead the shift from campaign-driven to always-on, data-driven personalised customer communications. You will define the future operating model, governance, and capabilities across marketing, data, technology and risk, while embedding AI-driven improvements.

You will collaborate with marketing, digital, data and risk teams to deliver scalable content, ensure compliance, and realise measurable customer outcomes.