Content Operations Lead – Personalised Marketing

Description This; Birmingham, Chester, Antrim, Cardiff; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Generous pension

Annual performance-related bonus

Training and development

Salary sacrifice benefits

Life assurance

Wellbeing programme

Paid volunteering

Job summary

Nationwide is seeking an experienced 121 Content Editor Lead to join our Customer Marketing team on a permanent basis. You will lead the transformation of how personalised customer communications are created, managed and delivered, shaping the future content operating model and ensuring content, data, technology and processes work together to deliver timely, compliant experiences at scale.

You will collaborate with Marketing, Digital, Data, Technology, Risk and Compliance to define roadmaps and

Qualifications

• Experience leading teams to create, approve and publish personalised customer communications.
• Ability to design and embed content supply chain processes, governance frameworks and operating models.
• Strong collaboration across Marketing, Digital, Data, Technology, Risk and Compliance to deliver roadmaps.
• Experience in regulated environments with strong content controls and audit trails.
• Experience driving automation and use of AI in marketing technology for scalable delivery.
• Excellent stakeholder management and change-management capabilities.

Responsibilities

• Lead transformation of how personalised customer communications are created, managed and delivered across Nationwide.
• Define and deliver a strategic transformation roadmap improving content operations and enabling scalable journeys.
• Design and embed new content supply chain processes, governance frameworks and operating models.
• Drive improvements in content creation, approval and delivery leveraging automation, AI and marketing tech.
• Act as a subject matter expert in content transformation and marketing technology, guiding platforms and processes.
• Identify, evaluate and implement marketing tech and AI solutions with measurable outcomes.

Skills

People management

Content publishing

Content workflows

Content-management systems

Tools

CMS

Templates

Component libraries

Job description

Nationwide is seeking an experienced 121 Content Editor Lead to join our Customer Marketing team on a permanent basis. You will lead the transformation of how personalised customer communications are created, managed and delivered, shaping the future content operating model and ensuring content, data, technology and processes work together to deliver timely, compliant experiences at scale.

You will collaborate with Marketing, Digital, Data, Technology, Risk and Compliance to define roadmaps and