Senior Customer Communications Lead - Data-Driven Marketing

Nationwide; Swindon; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Pension (competitive)

Annual bonus potential

Training and development

Salary sacrifice benefits

Life assurance

Wellhub health and wellbeing resources

Volunteering days

Job summary

Nationwide is seeking a Customer Communications Content Lead to join our Marketing & Communications team in the United Kingdom. You will lead the development and delivery of customer communications journeys across both marketing and regulatory communications, ensuring clear, relevant and engaging communications at every stage of the relationship with Nationwide.

You will oversee a team of communications specialists delivering personalised customer communications across channels, working with

Qualifications

• Demonstrable experience leading the planning, development and delivery of data driven customer communications for business customers.
• Experienced, high-quality people manager with coaching, training and developing others, helping to build B2B marketing communications capability.
• Excellent stakeholder management and influencing skills, with experience of working with business stakeholders and third parties to lead the team.
• Experience in overseeing the development of creative communications rooted in insight for business customers.
• Experience delivering customer communications within a regulated environment with approval processes and risk management.
• Significant experience delivering customer communications or marketing activity within a Business Banking environment.

Responsibilities

• Lead the design, development and delivery of customer communications strategies across marketing and regulatory channels.
• Manage a team of communication specialists ensuring high-quality, compliant and customer-focused outputs.
• Partner with Marketing, Product, Digital, Data, Technology, Risk and Compliance to align communications with brand and governance standards.
• Drive continuous improvement through data, insights and performance analysis to personalise and optimise communications.
• Oversee governance, controls and approvals for both marketing and regulatory communications across journeys.
• Coach and develop the team, promoting collaboration, innovation and high content quality.

Skills

Leadership

Stakeholder management

Content strategy

Data-driven marketing

Team coaching

Job description

Nationwide is seeking a Customer Communications Content Lead to join our Marketing & Communications team in the United Kingdom. You will lead the development and delivery of customer communications journeys across both marketing and regulatory communications, ensuring clear, relevant and engaging communications at every stage of the relationship with Nationwide.

You will oversee a team of communications specialists delivering personalised customer communications across channels, working with