Content Specialist

BYD Europe; Denham; On-site; GBP 30,000 - 48,000; Full time

Benefits offered by this job

Performance-based competitive remuneration

25 Days annual holiday allowance plus bank holidays

Workplace pension

Department & company-wide teambuilding events

Department & company wide teambuilding

Lead European transition to Zero Em Em

Job summary

A leading multinational in zero-emission solutions is looking for an experienced Content Specialist in Denham, UK. The candidate will create and manage digital content, collaborating closely with the marketing team and dealers. This role offers competitive remuneration, a generous annual holiday allowance, and an exciting opportunity in the zero-emission transportation sector.

Qualifications

• Strong expertise in the creation and management of audiovisual and digital content.
• Experience in collaborating with cross-functional teams.
• Ability to analyze content performance to propose optimizations.

Responsibilities

• Coordinate the creation of assets in line with the creative content strategy.
• Manage engaging and high-quality content for internal and external use.
• Work closely with internal teams and the dealer network.
• Ensure content follows brand guidelines and quality standards.
• Collaborate with Digital/Social teams and dealer network for consistent messaging.
• Analyze content performance with Digital and Social teams to boost engagement and conversions.
• Create dealer marketing materials tailored to dealer needs while maintaining brand image.
• Maintain cross-functional communication and timely delivery from concept to distribution.

Skills

Graphic design

Video editing

Content creation

Project management

Job description

Job Summary

We are looking for an experienced Content Specialist to join our marketing team in BYD UK. The ideal candidate will have strong expertise in the creation and management of audiovisual and digital content, with a focus on graphic design, video editing, and content creation. He/she will work closely with the Digital Specialist, Social Media Specialist, various departments within the subsidiary, and the dealer network.

Working Location: UK, Uxbridge

What you’ll bring

1. Content Strategy: Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist.
2. Content Creation: graphic and video content create and design, and manage engaging and high-quality content (with a strong emphasis on graphic design and video editing) for internal and external use, including commercial campaigns and dealer needs.
3. Production Supervision: Coordinate with external suppliers and agencies for the production of audiovisual content, ensuring deadlines and budgets are met. This scope may evolve with the internalization of creative teams.
4. Operational Follow-up: Ensure the operational follow-up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.
5. Collaboration: Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.
6. Analysis and Optimisation: In collaboration with the Digital Specialist and Social Media Specialist, analyse content performance and propose recommendations to optimize engagement and conversion on creative aspects.
7. Dealer Support: Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team. The goal is to serve commercial needs while ensuring perfect brand image consistency.
8. Compliance: Ensure all content adheres to brand guidelines and quality standards.

What we offer

1. Performance and experience-based competitive remuneration.
2. 25 Days annual holiday allowance plus bank holidays.
3. Workplace pension.
4. Scottish Widow workplace pension.
5. Department & company wide teambuilding events.
6. An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.