Digital Marketing Specialist

BYD Europe; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension plan

25 holidays + option to purchase 5

Commuting allowance

Team-building events

Job summary

BYD Europe is seeking a Digital Marketing Manager to drive our UK digital touchpoints, oversee website strategy, CRM lead generation workflows, and email lifecycle automation.

You will work hands-on with CMS, analytics, and marketing automation tools while coordinating with teams in the UK, Netherlands, and China HQ to align digital initiatives with local sales performance.

Qualifications

• 5+ years of digital marketing experience in tech, automotive, or digital agency environments.
• Hands-on and independent with a track record of delivering strategy to roll-out without heavy agency support.
• Proficient with CMS platforms, web analytics, CRM lead architecture, and marketing automation tools.
• Strong cross-cultural collaboration skills across UK, Europe, and China HQ.

Responsibilities

• Lead local website strategy, UI/UX oversight, and content updates with localized assets.
• Manage end-to-end digital infrastructure including CRM lead workflows and email marketing automation.
• Coordinate cross-border teams across UK, Netherlands, and China HQ to align digital initiatives with sales targets.
• Monitor analytics, SEO, site performance, and on-page conversion optimization.

Skills

Digital marketing strategy

Cross-functional collaboration

Web analytics & optimization

CRM lead generation

Marketing automation

UK/Europe cross-border coordination

Fluent English

Mandarin Chinese (advantage)

Tools

CMS platforms

GA4/GTM

CRM systems

Marketing automation tools

Web development workflows

Job description

About the role

As the Digital Marketing Manager at BYD UK, you will be the core driver of our digital customer touchpoints. You will oversee end-to-end digital infrastructure—spanning official website strategy, UI/UX optimization, CRM lead generation workflows, and email marketing automation. This is a high-impact, hands-on role designed for a self-starter who thrives without heavy agency dependency, seamlessly coordinates cross-border teams (UK, Netherlands, and China HQ), and bridges digital initiatives directly with local sales performance.

Key Responsibilities

• Website Development Strategy & Cross-Border Collaboration
  1. Formulate and execute local web strategy, aligning digital assets with UK market objectives.
  2. Oversee UI/UX design, landing pages, and content updates (copy, imagery, localized assets).
  3. Coordinate closely with developer and product teams in China HQ and European regional hubs (Netherlands), maintaining strong cross-cultural working relationships and project alignment.
• Site Maintenance & Technical Operations
  1. Manage day-to-day website health, performance optimization, and rapid bug fixing/debugging.
  2. Monitor web analytics, SEO performance, site speed, and user journey flow to boost on-page conversion rates.
• CRM Lead Engine & Project Management
  1. Define and implement CRM lead-generation mechanisms (test drives, dealer inquiries, brochure downloads).
  2. Lead technical project management for lead pipeline integration between the website, dealer management systems (DMS), and central CRM platforms.
• Email Marketing (EDM) & Lifecycle Automation
  1. Develop targeted email marketing strategies covering customer onboarding, launch activations, and lead nurture workflows.
  2. Handle hands-on campaign execution: template building, audience segmentation, A/B testing, and deliverability tracking.
• Cross-Functional Execution & Commercial Alignment
  1. Serve as the digital bridge between Marketing and Sales teams to ensure timely lead qualification, smooth hand-offs, and commercial alignment.

Requirements & Qualifications

• Experience: 5+ years of digital marketing experience, ideally within a top-tier technology company, automotive OEM, or leading digital agency.
• Agency Background: Prior digital/creative agency experience is strongly preferred (bringing speed, client-facing ownership, and versatile execution).
• Hands-on & Independent: Proven track record of independently executing projects from strategy to roll-out with minimal agency reliance.
• Technical & Operational Acumen: Proficient with CMS platforms, modern web dev workflows, web analytics (GA4/GTM), CRM lead architecture, and marketing automation tools.
• Global Collaboration: Excellent interpersonal and stakeholder management skills; proven ability to bridge operational differences across multicultural teams (UK / Europe / China HQ).
• Language Skills: Fluent English (professional working proficiency); Mandarin Chinese proficiency is an advantage for direct collaboration with HQ engineering teams.

We offer:

• Performance and experience based competitive remuneration, pension plan.
• 25 holidays + option to purchase 5 extra holidays.
• Commuting allowance.
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.