Digital Marketing Specialist

BYD EUROPE; Uxbridge; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Pension plan

25 holidays (+5 options)

Commuting allowance

Team building events

Job summary

BYD UK is seeking a Digital Marketing Manager to drive the company’s digital touchpoints—from website strategy and UI/UX to CRM lead workflows and email marketing automation. The role requires close collaboration across UK, Netherlands, and China HQ, delivering self-starter leadership with minimal agency dependency.

You will optimize analytics, site performance, and lead generation, bridging Marketing with Sales to ensure timely lead qualification and commercial alignment.

Qualifications

• 5+ years in digital marketing, ideally in tech, automotive OEM, or leading digital agency.
• Proven ability to independently execute projects from strategy to rollout with minimal agency reliance.
• Hands-on with CMS, web analytics, CRM lead architecture, and marketing automation tools.
• Strong cross-border collaboration and stakeholder management across UK/Europe/China HQ.

Responsibilities

• Define and execute local web strategy aligned with UK objectives.
• Oversee UI/UX design, landing pages, and content updates with localized assets.
• Coordinate with developers and product teams in China HQ and Europe (Netherlands) for alignment.
• Maintain day-to-day website health, performance, and bug fixing/debugging.
• Define and implement CRM lead-generation mechanisms and lead pipeline integration.
• Develop targeted email marketing strategies and lifecycle automation; hands-on campaign execution.

Skills

Digital marketing strategy

CRM & email marketing automation

GA4 / GTM analytics

CMS platforms

Cross-border collaboration

Project management

Fluent English

Independent working

Tools

GA4

GTM

CRM systems

Job description

About The Role

As the Digital Marketing Manager at BYD UK, you will be the core driver of our digital customer touchpoints. You will oversee end-to-end digital infrastructure—spanning official website strategy, UI/UX optimization, CRM lead generation workflows, and email marketing automation.

As the Digital Marketing Manager at BYD UK, you will be the core driver of our digital customer touchpoints. You will oversee end-to-end digital infrastructure—spanning official website strategy, UI/UX optimization, CRM lead generation workflows, and email marketing automation. This is a high-impact, hands-on role designed for a self-starter who thrives without heavy agency dependency, seamlessly coordinates cross-border teams (UK, Netherlands, and China HQ), and bridges digital initiatives directly with local sales performance.

Key Responsibilities

• Website Development Strategy & Cross-Border Collaboration
• Formulate and execute local web strategy, aligning digital assets with UK market objectives.
• Oversee UI/UX design, landing pages, and content updates (copy, imagery, localized assets).
• Coordinate closely with developer and product teams in China HQ and European regional hubs (Netherlands), maintaining strong cross-cultural working relationships and project alignment.
• Site Maintenance & Technical Operations
• Manage day-to-day website health, performance optimization, and rapid bug fixing/debugging.
• Monitor web analytics, SEO performance, site speed, and user journey flow to boost on-page conversion rates.
• CRM Lead Engine & Project Management
• Define and implement CRM lead-generation mechanisms (test drives, dealer inquiries, brochure downloads).
• Lead technical project management for lead pipeline integration between the website, dealer management systems (DMS), and central CRM platforms.
• Email Marketing (EDM) & Lifecycle Automation
• Develop targeted email marketing strategies covering customer onboarding, launch activations, and lead nurture workflows.
• Handle hands-on campaign execution: template building, audience segmentation, A/B testing, and deliverability tracking.
• Cross-Functional Execution & Commercial Alignment
• Serve as the digital bridge between Marketing and Sales teams to ensure timely lead qualification, smooth hand-offs, and commercial alignment.

Requirements & Qualifications

• Experience: 5+ years of digital marketing experience, ideally within a top-tier technology company, automotive OEM, or leading digital agency.
• Agency Background: Prior digital/creative agency experience is strongly preferred (bringing speed, client-facing ownership, and versatile execution).
• Hands-on & Independent: Proven track record of independently executing projects from strategy to roll-out with minimal agency reliance.
• Technical & Operational Acumen: Proficient with CMS platforms, modern web dev workflows, web analytics (GA4/GTM), CRM lead architecture, and marketing automation tools.
• Global Collaboration: Excellent interpersonal and stakeholder management skills; proven ability to bridge operational differences across multicultural teams (UK / Europe / China HQ).
• Language Skills: Fluent English (professional working proficiency); Mandarin Chinese proficiency is an advantage for direct collaboration with HQ engineering teams.

We offer:

• Performance and experience based competitive remuneration, pension plan.
• 25 holidays + option to purchase 5 extra holidays.
• Commuting allowance.
• Department & company wide teambuilding events.
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.