Content & Media Manager

Pierre Fabre UK & Ireland; Reading; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty and skincare company in Reading is seeking a Digital Media Manager to lead digital brand strategies and manage content across platforms. The role requires 3+ years in digital media campaign management, with a focus on performance analytics and collaboration with various teams to ensure brand cohesion. Applicants should have strong analytical skills and experience in budget management.

Qualifications

• 3+ years experience in digital media campaign management and/or content management.
• Experience in optimising media campaigns for continual improvement.
• Detail-oriented, with strong numerical and analytical skills.

Responsibilities

• Define digital brand strategy and ensure brand cohesion across digital touchpoints.
• Own the digital content strategy and performance analysis.
• Manage brand website and contribute to SEO optimisation.

Skills

Digital media campaign management

Content management and creation

Analytical skills

Budget management

Creative thinking

Job description

About the job

Roles & Responsibilities

Digital Strategy

• Collaborate with the Brand Team to define and agree on digital brand strategy for consistent online messaging.
• Ensure brand cohesion across all digital touchpoints eg. Paid media, brand website, CRM etc.
• Work with Digital & Media Manager and Global teams to deliver best-in-class content & media
• Finger on the pulse of beauty, digital & media trends; staying up-to-date and attending industry events where possible.

Digital Content

• Own the digital content strategy and content calendar
• Lead and main POC for content agency. Accountable for 100% accurate & timely briefs, feedback & approval.
• Ensure sufficient content is created in line with media plan, all content is fit-for-platform, legally compliant, brand approved and delivered on time.
• Ownership of content performance. Ensure content is analysed, evaluated and optimised in line with learnings to drive improvement.

Paid Media

• Understanding of all paid media channels, and full comprehension of digital media plans & post-campaign analysis reports with Digital & Media Manager
• Work with agency to understand content sufficiency; at different budget levels, platforms and lengths of campaigns.
• Evaluate success of content/ creative within each campaign, including influencer content; setting up creative testing as needed.

Retail Media

• Part of THG core group. Work with KAM on media analysis, optimisation, and evaluation.
• Opportunity to build out retail media scope with other e-retailers

Brand Website Management

• Manage brand website, ensuring regular updates for optimal brand representation, and adherence to guidelines
• Liaise with the Global team for content and website changes.
• Contribute to website optimisation in accordance with the latest SEO guidelines
• Analyse & measure website performance, reporting on key metrics eg. Traffic, engagement, bounce rate

Customer Relationship Management (CRM)

• Co-own and develop UK CRM strategy, and test & learn plan, with Digital & Media Manager to achieve CRM objectives
• Own the development of the CRM content calendar
• Recruit, maintain and enrich customer database for quality connections and data

Collaboration with Wider teams

• Point person to work with trade team on digital POS needs (UTMs, analysis etc)
• Collaborate with community manager to monitor and analyse paid media sentiment; report findings back to wider team & implement learnings into future content
• Support influencer manager with content strategy implementation
• Responsible for day-to-day budget management and PO’s

Person Specification

• 3+ years experience in digital media campaign management and/or content management and creation.
• Experience in optimising and providing actionable insights on media campaigns and/or creative to drive continual improvement
• Experience in managing agency relationships, leading briefings and providing constructive feedback.
• Detail-oriented and solutions-focused, with strong numerical and analytical skills.
• Self-starter who is not afraid to get stuck in and capable of managing multiple projects simultaneously
• Values working as part of a team, and confident in leading own workstreams
• Creative thinker with a passion for media, creative and consumer-first mindset
• Skilled communicator with strong presentation skills, and confident managing multiple stakeholders
• Budget management experience desired
• Passion for beauty/ skincare industry; experience desired but not mandatory