Content Marketing Lead - Research & Learning

3310 John Wiley & Sons Ltd.

Oxford

On-site

GBP 31,000 - 44,000

Full time

7 days ago

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Job summary

John Wiley & Sons Ltd. is seeking an Associate Manager, Customer Content Marketing to drive content assets across Research and Learning portfolios.

You will partner with Marketing, Brand, and Insights teams to deliver customer-focused content that moves audiences through the funnel on Wiley.com, Insights, social, and email channels. You’ll manage content calendars, write and optimize content, and work with Webflow and Cloudinary to support campaigns while translating value propositions for

Qualifications

Excellent written (copywriting and copy editing) skills essential.
Experience using CMS to build landing pages/web articles and interpret basic web analytics.

Responsibilities

Create content assets (articles, white papers, blogs, infographics, videos, webinars) to generate leads.
Manage a centralized content calendar and coordinate activations across channels.
Write, proofread and build content pieces on Wiley Insights blog with SEO alignment.
Develop pages in Webflow to support campaigns with the web team.
Ensure assets are organized in Cloudinary and tracked in campaigns.
Collaborate with social, brand, and content teams to optimize top-of-funnel content.
Coordinate with journal and regional teams to localize content for channels.