Content Marketing Lead for Customer Growth

Wiley; Bognor Regis; On-site; GBP 31,000 - 44,000; Full time

Job summary

Wiley is seeking an Associate Manager, Customer Content Marketing to manage content assets for the Research and Learning portfolio. You will work with content, product, and insights marketers to execute content strategies across researchers and society products, informed by customer insights.

You will partner with Research Marketing and Demand Gen teams to implement programs via regular customer‑facing assets across paid/organic social, paid search, email, and web channels.

Qualifications

• Proactive, self‑starter who can drive awareness and demand via content creation.
• Excellent written skills (copywriting/editing) to produce engaging copy quickly.
• Experience using CMS to build landing pages/web articles and read basic analytics.
• Strong work ethic with ability to handle multiple priorities in a fast changing environment.
• Keep key objectives in mind when developing content strategies and activities.
• 1–2 years of marketing experience with multi‑channel/integrated strategies.
• Strong understanding of demand generation through content marketing.
• Experience producing content (blogs, webinars, infographics, videos) and managing calendars.
• Understanding Open Science/Publishing landscape is advantageous.
• Reliable team player who drives engagement with content marketing.

Responsibilities

• Create regular content assets (articles, white papers, blogs, infographics, videos, webinars).
• Maintain centralized content calendar and align assets with customer segments.
• Write and proof content on Wiley Insights blog; ensure Wiley ToV and SEO alignment.
• Develop, review, and build pages in Webflow for campaigns with the web team.
• Manage content assets in Cloudinary and track campaigns.
• Apply SEO best practices for Wiley.com and Wiley Insights with SEO team.
• Coordinate with social teams to populate channels with segment-based content.
• Collaborate with brand/content teams to amplify top‑of‑funnel content.

Skills

Copywriting

CMS experience

Multi‑channel marketing

Content strategy

Team player

Deadline driven

Tools

Webflow

Cloudinary

Workfront

Job description

Wiley is seeking an Associate Manager, Customer Content Marketing to manage content assets for the Research and Learning portfolio. You will work with content, product, and insights marketers to execute content strategies across researchers and society products, informed by customer insights.

You will partner with Research Marketing and Demand Gen teams to implement programs via regular customer‑facing assets across paid/organic social, paid search, email, and web channels.