Lead Content Strategist — Enterprise, Composable CMS

Vmlenterprisesolutions; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus scheme

Training opportunities

Competitive pension

Medical insurance

Life assurance

Social events

Family friendly policies

Discounts with retailers

Job summary

WPP Enterprise Solutions in London is seeking an experienced Lead Content Strategist to shape the content ecosystem across client digital platforms.

You will define enterprise content strategy, governance, tone of voice, content modelling, and composable-ready content & design principles, working with UX, SEO, product, and architecture teams. This is a contract role within our Experience Team, offering exposure to leading brands and a collaborative, innovation-driven environment.

Qualifications

• Significant proven experience in Content Strategy within complex enterprise digital environments.
• Strong experience developing enterprise-level content strategies, governance models, and scalable content ecosystems.
• Proven experience with structured content, content modelling, modular content approaches, and composable CMS ecosystems.
• Strong understanding of composable architecture principles and how content supports omnichannel digital experiences.
• Experience defining Tone of Voice Guidelines, content frameworks, taxonomy approaches, and reusable content structures.
• Strong understanding of how content strategy intersects with UX, Service Design, SEO, accessibility, design systems, and digital product delivery.
• Experience collaborating with multidisciplinary teams including UX, UI, Product, SEO, Development, Architecture, and Operational stakeholders.
• Excellent workshop facilitation, stakeholder management, and presentation skills.

Responsibilities

• Define and champion a clear enterprise content strategy aligned to customer needs and business objectives.
• Lead the development of scalable content frameworks, governance models, workflows, and operational approaches across the digital ecosystem.
• Develop Tone of Voice Guidelines that ensure consistency across brands and channels.
• Conduct content audits, gap analyses, and ecosystem assessments to identify opportunities and priorities.
• Collaborate with UX, Service Design, and Product teams to integrate content strategy into journeys and experiences.
• Define scalable content operations within a composable architecture environment.
• Lead content modeling and structured content approaches to support composable CMS and multi-channel delivery.
• Establish reusable content patterns, taxonomy, and metadata for modular content structures.
• Align content strategy with design systems, components, and scalable digital experiences.
• Ensure accessibility, localisation, SEO, and personalisation considerations.
• Act as strategic content lead across multidisciplinary teams and client stakeholders.
• Facilitate workshops and alignment sessions on governance and customer experience.
• Translate business and technical requirements into actionable content recommendations.
• Present strategic thinking clearly to delivery teams and senior stakeholders.

Skills

Content strategy

Enterprise content

Structured content

Content modelling

Tone of Voice

Composable architecture

Stakeholder facilitation

Cross-functional collaboration

Content governance

Accessibility & localisation

Tools

Composure CMS

CMS governance

Job description

WPP Enterprise Solutions in London is seeking an experienced Lead Content Strategist to shape the content ecosystem across client digital platforms.

You will define enterprise content strategy, governance, tone of voice, content modelling, and composable-ready content & design principles, working with UX, SEO, product, and architecture teams. This is a contract role within our Experience Team, offering exposure to leading brands and a collaborative, innovation-driven environment.