B2B Digital Content & Social Marketing Manager

Wiley; Greater London; Hybrid; GBP 45,000 - 64,000; Full time

Job summary

Wiley is hiring a Marketing Manager, Digital Content & Social Media to own web content, landing pages and the Research Intelligence social presence that support the AI and Data Analytics marketing programme. The role collaborates with cross-functional teams to translate campaign goals into high-converting pages and engaging social content.

You will write and edit web copy, optimize page performance, apply SEO best practices, and manage LinkedIn content, with training in Webflow and Salesforce as

Qualifications

• Strong B2B marketing experience across multiple teams in a fast-paced setting.
• Excellent copywriting for digital and web content.
• Experience with CMS and Webflow; training provided.
• Experience creating and managing LinkedIn content for B2B audiences.

Responsibilities

• Build and maintain landing pages for AIDA campaigns, product launches, and content offers.
• Write and edit web copy for landing pages and product pages, ensuring consistency with messaging and brand guidelines.
• Author blog content and track page performance including CRO metrics.
• Create or source content for Research Intelligence LinkedIn; track and report account growth and engagement.
• Coordinate with web platform and design teams to deliver pages on time and to brand standards.

Skills

B2B marketing experience

Copywriting for digital & web

CMS experience

LinkedIn content management

SEO principles

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Webflow

Salesforce

Canva

Job description

Wiley is hiring a Marketing Manager, Digital Content & Social Media to own web content, landing pages and the Research Intelligence social presence that support the AI and Data Analytics marketing programme. The role collaborates with cross-functional teams to translate campaign goals into high-converting pages and engaging social content.

You will write and edit web copy, optimize page performance, apply SEO best practices, and manage LinkedIn content, with training in Webflow and Salesforce as