Content Designer - Council

Spinwell Global; Greater London; On-site; GBP 50,000 - 66,000; Full time

Job summary

Spinwell Ltd is recruiting for a Content Designer for an excellent opportunity within the public sector in Hackney. You will be responsible for creating, evaluating, and reviewing content across the user journey, operating at a level equivalent to Civil Service HEO/SEO.

We are seeking someone who designs with data, prototypes to persuade, builds bridges with government departments, champions style guides, and thrives in an Agile environment with fast iteration and user-centered decisions.

Qualifications

• At least 3 years of professional Content Designer experience.
• Experience in UK Public Sector (Local or Central Government).
• Significant experience working in Agile multidisciplinary teams.

Responsibilities

• Design with Data: use evidence, user research, and performance data to inform content decisions.
• Prototype to Persuade: from paper sketches to digital prototypes to visualize content and justify decisions.
• Build Bridges: collaborate across government departments to influence stakeholders and uphold user voice.
• Standard Bearer: contribute to and champion style guides and content patterns for consistency.
• Iterate Constantly: operate in a fast-paced Agile environment and adapt based on user needs.

Skills

Content Designer experience

Public Sector experience

Agile/ multidisciplinary teams

Job description

Role: Content Designer REF 129529
Contract Length: Until 13/11/26
Location: Hackney
IR35: Inside
Pay Rate to Intermediary: £315 per day
Security Clearance: DBS
Spinwell is recruiting for a Content Designer for an excellent opportunity within the public sector.

RESPONSIBILITIES OF THE CONTENT DESIGNER

You will be responsible for creating, evaluating, and reviewing content at every stage of the user journey. Acting at a level equivalent to a Civil Service HEO/SEO, you will:

• Design with Data: Use evidence, user research, and performance data to make informed content decisions.
• Prototype to Persuade: Use everything from paper sketches to digital prototypes to visualise content in context and show the "why" behind your work.
• Build Bridges: Work across government departments to influence stakeholders, build consensus, and ensure the user’s voice is never lost in translation.
• Standard Bearer: Contribute to and champion style guides and content patterns, ensuring Hackney remains a leader in the cross-government content community.
• Iterate Constantly: Work in a fast-paced, Agile environment where you’ll learn from mistakes, take calculated risks, and pivot based on user needs.

SKILLS/EXPERIENCE OF THE CONTENT DESIGNER

• Experience: At least 3 years of professional experience specifically as a Content Designer.
• Sector Knowledge: Proven experience working as a Content Designer within the UK Public Sector (Local or Central Government).
• Agile Expertise: Significant experience working in multi-disciplinary teams (alongside developers, designers, and researchers) within an Agile environment.

Technical Proficiencies:

• User-Centred Design: Expert at translating user stories into accessible, plain-language content that works with assistive technologies.
• Strategic Thinking: Ability to focus on outcomes rather than just activities, contributing to broader content strategies and policies.
• Stakeholder Management: A knack for tailoring communication to different audiences and using evidence to explain difficult design decisions.
• Content Lifecycle: A deep understanding of why content maintenance and governance are just as important as the initial creation.

We welcome all applications regardless of background, in line with our commitment to diversity, equality and inclusion.

Applying to this or any other vacancy advertised by Spinwell Ltd constitutes an agreement for Spinwell Ltd to hold your details for 24 months for the purpose of assessing suitability for the advertised position and to make you aware of any other positions deemed suitable of which You will make you aware by means of either email, text or phone. In line with GDPR regulations you are able to request your details be removed from the company data at any time by emailing us