Content Designer

Searchability; City of Edinburgh; On-site; GBP 40,000 - 45,000; Full time

Job summary

Searchability is seeking a Content Designer to translate complex government policy into clear, user-focused online content in the UK. You will work with researchers, designers, and policy teams to improve content across the service lifecycle and contribute to content strategy and architecture.

The role emphasizes accessibility, evidence-based design, and collaboration in an agile environment, with on-site attendance roughly once a month in Scotland.

Qualifications

• Proven Content Designer experience, ideally in Public Sector/Government environments.
• Strong writing and editing to translate policy into clear, accessible content.
• Experience with content management and content architecture.
• Ability to use user research, analytics and usability testing to inform content decisions.

Responsibilities

• Transform complex policy and government terminology into clear, accessible online content.
• Use user research, analytics and usability testing to understand user needs and ensure content effectiveness.
• Collaborate with User Researchers, Interaction Designers, Product Managers, policy teams and SMEs to develop content.
• Balance accuracy with usability, champion accessibility and inclusion, contribute to content strategy and architecture.

Skills

Content design

Public sector / government

User research

Content strategy

Accessibility & inclusive design

Stakeholder management

Agile design environments

Job description

CONTENT DESIGNER

• £40,000 - £45,000 salary
• North East / Scotland based – with on-site attendance approximately once a month
• Turn complex policy and “government-speak” into clear, accessible content that works for users
• Opportunity to contribute to content strategy as well as hands‑on content design and delivery

ABOUT THE CLIENT:

Our client delivers digital and transformation programmes within the Public Sector, helping organisations create clearer, more accessible and user-focused services. Working across multidisciplinary teams, they combine content, research, design and technology to improve how users interact with essential services. Due to continued demand for their services, they are looking for an experienced Content Designer to join the team.

THE CONTENT DESIGNER ROLE:

As a Content Designer, you will transform complex policy and government terminology into clear, accessible and user-focused online content. You’ll use user research, data analytics and usability testing to understand user needs and ensure content is effective.

Working closely with User Researchers, Interaction Designers, Product Managers, policy teams and subject matter experts, you’ll develop and improve content throughout the service lifecycle. You’ll balance accuracy with usability, champion accessibility and inclusion, and contribute to wider content strategy and architecture.

CONTENT DESIGNER ESSENTIAL SKILLS:

• Proven experience working as a Content Designer, ideally within Public Sector / Government environments
• Strong writing and editing skills, translating complex information into clear, accessible content
• Experience with content management and content architecture
• Ability to use user research, analytics and usability testing to inform content decisions
• Strong understanding of evidence-based design
• Experience working within agile and iterative design environments
• Understanding of accessibility and inclusive design
• Strong stakeholder management skills, particularly with policy teams and subject matter experts
• Ability to contribute to content strategy