Content & Copywriter for SEO & Conversions (Hybrid)

Rentokil Initial Group; Crawley; Hybrid; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Job summary

Rentokil Initial Group seeks a Content & Copywriting Specialist to draft, edit, and optimise high-performing digital content and copy. You will support the Digital Content Marketing Manager to elevate content quality, grow organic visibility, and maximise lead flow, with a North America focus.

Working within the Digital Content & Comms Team, you’ll partner with Search Performance, Digital Product, UX, and CRO teams, uphold editorial standards, and drive content audits to boost performance and

Qualifications

• 3+ years writing, editing, and publishing high-quality digital content with measurable results.
• Copywriting and editing in a commercial/marketing environment.
• Strong understanding of SEO and integrating keywords into copy.
• Excellent written and verbal communication; simplify complex topics.

Responsibilities

• Draft, edit, and optimise digital copy for B2B and B2C pages, landing pages, and migrations.
• Translate SEO/CRO/UX insights into persuasive, user-centric copy.
• Maintain editorial standards and brand voice across materials.
• Audit content to identify gaps and opportunities and provide clear recommendations.
• Collaborate with Search Performance, Digital Product, UX, and CRO teams to enhance content performance.
• Maintain documentation and communicate updates to internal and external stakeholders.
• Gather information from local markets to accurately scope and deliver content projects.

Skills

Copywriting

Editing

SEO best practices

Editorial judgment

Strong communication

Global organisation experience

Education

Degree-level qualification in Marketing/Digital

Tools

CMS

Canva/Adobe

Job description

Rentokil Initial Group seeks a Content & Copywriting Specialist to draft, edit, and optimise high-performing digital content and copy. You will support the Digital Content Marketing Manager to elevate content quality, grow organic visibility, and maximise lead flow, with a North America focus.

Working within the Digital Content & Comms Team, you’ll partner with Search Performance, Digital Product, UX, and CRO teams, uphold editorial standards, and drive content audits to boost performance and