Fraud & Executive Relations Support Colleague

Asda Stores; United Kingdom; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Discretionary bonus

Company pension up to 7% matched

15% colleague discount in store and on

Wellbeing services access

Employee assistance helpline

Job summary

Asda Stores is seeking a Fraud & Executive Relations Support Colleague at Asda House. This permanent, full-time role focuses on acting as a specialist escalation point for frontline fraud, applying expertise in Accertify, fraud workflows, and compliant processes to prevent fraud while protecting customers.

You will manage emotive customer contacts, collaborate with Legal, Claims, Privacy and PR, and drive improvements across the business.

Qualifications

• Experience in fraud processes and systems such as Accertify.
• Strong communication skills for frontline escalation and stakeholder updates.
• Customer-centric mindset with ability to handle emotive contacts.

Responsibilities

• Act as specialist escalation point for frontline fraud team to prevent fraud and protect customers.
• Escalate and resolve emotive customer contacts across lines of business including white label partners.
• Engage with Legal, Claims, Privacy and PR to address escalations and drive positive business change.
• Navigate multiple systems to support case resolution and maintain accurate updates.
• Meet metrics like First Contact Resolution and Customer Satisfaction.

Job description

Job Title
Fraud & Executive Relations Support Colleague

Location
Asda House

Employment Type
Full time

Contract Type
Permanent

Hours Per Week
37.5

Salary
Competitive salary plus benefits.

Category
Inbound and Outbound

Closing Date
29 October 2026

The Fraud SME acts as the specialist escalation point for the frontline fraud team, providing expertise on fraud processes, systems, and decisioning. The role ensures fraud is prevented while protecting genuine customers and maintaining a customer-first mindset. Through detailed knowledge of Accertify, fraud investigation workflows, and compliance requirements, the SME ensures consistency, quality, and operational efficiency across fraud-related processes.

Alongside this, as part of Executive Relations, your position is responsible for escalated and emotive customer contact and issue resolution for all lines of the business including our white label partners, ensuring clear investigation is undertaken to drive positive business change and retain the customer. Including the below:

• Investigate competently, diligently, and impartially customer contacts ensuring excellent service is delivered to retain the customer.
• Promote and maintain high standards of communication in line with Omnichannel Customer Support and Asda brand guidelines for both verbal and written communication with a proven track record in this area.
• Manage own workload, regularly updating internal and external customers ensuring a timely resolution.
• Communicate effectively both internally and externally, using appropriate methods of communication.
• Engaging with key stakeholders to address and highlight any emotive and topical issues.
• Take on high priority escalations from Legal, Claims, Privacy and PR, providing detailed updates to the business.
• Assisting with professional complaints for our Optical / Pharmacy teams following strict governance.
• Proactively highlight to your line manager areas where processes, and ways of working can be improved to enhance the overall customer experience and drive positive business change.
• Ability to navigate several systems to support in the resolution.
• Accountable for own metrics including First Contact resolution and Customer Satisfaction, driving more promoters.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves