Global Consumer & Market Insights Lead

FashionUnited; Greater London; On-site; GBP 90,000 - 135,000; Full time

Job summary

FashionUnited Group in London seeks a Global Consumer & Market Insights Lead to oversee research on Womenswear & Handbags, aligning insights with brand, marketing, merchandising and sales.

You will manage insights delivery, partner with regional teams, oversee agencies, and deliver annual 360 analyses to inform strategies and opportunity spotting across markets.

The role requires strong analytical capability, senior stakeholder influence and a track record in luxury/fashion insights.

Qualifications

• A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
• Excellent ad hoc research skills (quantitative and qualitative) with expertise across consumer and shopper methodologies
• Ability to influence senior management and network across diverse cultures and perspectives

Responsibilities

• Manage the smooth running and effective delivery of all research pertaining to Womenswear or Handbags
• Partner with global and regional brand and marketing teams to understand business needs and gaps
• Oversee agencies to deliver insights that marry data with style and business questions
• Share key learnings with regional teams and stakeholders to inform strategies across markets
• Deliver annual 360 analyses combining insights from U&As, brand health, social listening to identify opportunities
• Support global WW & Handbags Board meetings and Long-Range Planning analysis
• Provide regular updates on macro-consumer shifts, fashion trends, and competitor developments

Job description

Global Consumer & Market Insights Lead

Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
• Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
• Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’
• Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
• Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
• Support all global WW & Handbags Board meetings & Long-Range Planning analysis
• Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
• Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
• Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.
• A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
• Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.
• Luxury or fashion sensibility.
• Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business
• Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations
• Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.
• Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
• Curious, proactive, innovative and forward-thinking in their approach.

England, United Kingdom of Great Britain and Northern Ireland