Lead Insights Business Partner - Consumer Insight

Harnham; Greater London; Hybrid; GBP 77,000 - 94,000; Full time

Benefits offered by this job

Private medical insurance

Enhanced pension contribution

Flexible hybrid working

Wellbeing and lifestyle benefits

Career development opportunities

Job summary

Harnham in London is seeking a Lead Insights Business Partner to act as the strategic insights lead for Brand and Communications, shaping customer understanding to influence decisions.

You will partner with senior leaders to develop insight-led brand strategies, lead brand tracking, and deliver recommendations from qualitative and quantitative research, while driving marketing measurement and sustaining a customer-first culture.

Qualifications

• Strong commercial experience using consumer insights to inform brand strategy and business decisions.
• Expertise in brand tracking, campaign measurement, and marketing effectiveness.
• Proven leadership experience within insight, research, analytics, or strategy functions.

Responsibilities

• Partner with senior stakeholders to develop insight-led brand and communications strategies.
• Translate business challenges into actionable insight programmes.
• Lead the development of brand tracking and campaign effectiveness frameworks.
• Deliver clear recommendations through qualitative, quantitative, and behavioural research.
• Drive marketing measurement and test-and-learn initiatives.
• Synthesize data sources into compelling commercial narratives.
• Collaborate with marketing, analytics, finance, and agency partners.
• Present findings and recommendations to senior leadership teams.
• Lead and develop a high-performing insights team.
• Champion customer-first thinking across the organisation.

Skills

Brand tracking

Campaign measurement

Marketing effectiveness

Stakeholder management

Leadership

Cross-functional collaboration

Presentation skills

Insight translation

Multi-channel marketing understanding

Industry knowledge (consumer/reg)

Job description

Lead Insights Business Partner

London (Hybrid) | Up to £85,000 + 10% Bonus + Benefits

Are you passionate about turning customer insight into strategic business action? This is an opportunity to join a highly visible Insights function where you'll partner with senior leaders, shape brand and communications strategy, and drive measurable business impact through data-driven decision-making.

The Company

This organisation is a well-established consumer-focused business undergoing a significant transformation. They are investing heavily in customer understanding, marketing effectiveness, and analytics capabilities to support future growth.

With a collaborative culture and a strong commitment to innovation, they empower teams to challenge thinking, influence strategy, and deliver meaningful commercial outcomes.

The Role

As a Lead Insights Business Partner, you will act as the strategic insights lead for Brand and Communications teams, ensuring customer, market, and brand intelligence influence key business decisions.

Key responsibilities include:

• Partnering with senior stakeholders to develop insight-led brand and communications strategies
• Acting as a trusted advisor, translating business challenges into actionable insight programmes
• Leading the development of brand tracking and campaign effectiveness frameworks
• Delivering clear recommendations through qualitative, quantitative, and behavioural research
• Driving marketing measurement and test-and-learn initiatives
• Synthesising multiple data sources into compelling commercial narratives
• Collaborating with marketing, analytics, finance, and agency partners
• Presenting findings and recommendations to senior leadership teams
• Leading and developing a high-performing insights team
• Championing customer-first thinking across the organisation

Your Skills & Experience

• Strong commercial experience using consumer insights to inform brand strategy and business decisions
• Expertise in brand tracking, campaign measurement, and marketing effectiveness
• Deep understanding of consumer behaviour and brand performance drivers
• Ability to translate complex data into clear, actionable recommendations
• Excellent stakeholder management and influencing skills
• Strong communication and presentation abilities
• Experience working across cross-functional business teams
• Proven leadership experience within insight, research, analytics, or strategy functions
• Understanding of multi-channel marketing environments
• Experience within a consumer-facing or regulated industry is beneficial

What They Offer

• Salary up to £85,000
• 10% annual bonus
• Competitive pension contribution
• Private medical insurance
• Enhanced family leave policies
• Wellbeing and lifestyle benefits
• Flexible hybrid working
• Strong career development opportunities within a growing Insights & Analytics function
• Exposure to senior stakeholders and high-profile strategic projects