Consumer Insights Specialist

Salt; Greater London; Remote; GBP 55,000 - 83,000; Full time

Job summary

Salt is seeking a freelance Consumer Insights Specialist to support a leading global premium fashion and lifestyle brand. You will focus on advertising and campaign testing, turning data into practical recommendations for marketing teams.

You’ll work with multiple data sources, interrogate results, identify patterns and tell a clear story for non-technical stakeholders, using Excel extensively to clean, analyse and present findings.

Qualifications

• Experience in consumer insights or market research
• Hands-on analysis of campaign or advertising testing data
• Strong quantitative skills with research datasets
• Excellent Excel skills: pivots, lookups, formulas
• Ability to interpret research and derive implications beyond numbers
• Understanding of marketing and advertising effects on consumer response
• Ability to translate data into actionable insights for stakeholders
• Comfort working with multiple teams across Marketing, Insights, Media and agencies

Responsibilities

• Support advertising, creative and campaign testing, to assess performance.
• Analyse pre- and post-campaign research to identify drivers of awareness, consideration and brand perception.
• Examine which creative concepts resonate with consumers and why.
• Analyse results across audiences, campaigns, markets and channels for meaningful trends.
• Use Excel extensively to clean, organise and interrogate research data.
• Turn large datasets into concise findings and the key story.
• Support A/B testing and test-and-learn approaches for effective campaigns.
• Collaborate with Marketing, Insights, Media and agency partners on insight projects.
• Translate research findings into practical recommendations for future campaigns.
• Build clear presentations and reports communicating findings to senior stakeholders.
• Support ad-hoc consumer research as questions arise.
• Deepen understanding of consumer audiences across markets.

Skills

Quantitative analysis

Data interpretation

Storytelling with data

Stakeholder management

Tools

Excel

Job description

We’re looking for a freelance Consumer Insights Specialist to support a leading global premium fashion and lifestyle brand, helping the business understand how consumers respond to advertising, creative and marketing activity.

This is a hands-on insights role focused particularly on advertising and campaign testing, turning research and performance data into clear recommendations for marketing teams. You’ll work with multiple sources of consumer and campaign data, interrogating results, identifying patterns and helping stakeholders understand not just what happened, but why and what should be done differently as a result.

The role would suit someone who is comfortable getting into the detail of research data and Excel-based analysis, but who can equally turn that analysis into a straightforward story for non-technical stakeholders.

What you’ll do

• Support advertising, creative and campaign testing, helping assess how marketing activity performs with target consumers.
• Analyse pre- and post-campaign research, identifying what is driving areas such as awareness, consideration, brand perception, engagement and purchase intent.
• Work with campaign testing results to understand which creative concepts, messages and executions resonate most strongly with consumers.
• Analyse results across different audiences, campaigns, markets and channels to identify meaningful differences and trends.
• Use Excel extensively, working with tables, large datasets, pivots, lookups and formulas to clean, organise and interrogate research data.
• Turn large or complex datasets into concise findings, highlighting the key story rather than simply reporting numbers.
• Support A/B testing and test-and-learn approaches, helping teams understand which executions or approaches perform most effectively.
• Work with internal Marketing and Consumer Insights stakeholders, as well as research, media and agency partners, to deliver insight projects.
• Help translate research findings into practical recommendations for future campaigns, creative development and media activity.
• Build clear presentations and reports that communicate findings to marketing and senior stakeholders.
• Support ad-hoc consumer research and insight projects as business questions arise.
• Help develop a stronger understanding of different consumer audiences, behaviours and attitudes across markets.

What we’re looking for

• Experience within consumer insights, market research, advertising research, campaign effectiveness or marketing analytics.
• Hands-on experience analysing campaign or advertising testing data.
• Strong quantitative skills and confidence working with research datasets.
• Strong Excel capability, particularly pivot tables, lookups, formulas, data manipulation and analysis.
• Experience interpreting research rather than simply producing reports, with the ability to identify the key implication behind the numbers.
• Good understanding of marketing and advertising, including how creative and media decisions can influence consumer response.
• Confidence translating data into clear, commercially relevant insights and recommendations.
• Comfortable working with multiple stakeholders across Marketing, Insights, Media and agency teams.
• Able to manage several pieces of analysis or research simultaneously in a fast-moving environment.