Insights Director

Behaviorally; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Behaviorally seeks a French bilingual leader to helm the EU Insights function, shaping strategy and building a high-performing regional team across Europe. You’ll partner with global leadership to align priorities and drive impactful insights for FMCG clients.

You will oversee delivery, ensure methodological rigor, and champion AI and automation to streamline processes. This role requires 8–10+ years in market research, strong leadership, and a proven ability to scale operations across markets.

Qualifications

• 8–10+ years in market research or insights delivery with FMCG exposure.
• Significant leadership experience with accountability for team delivery.
• Experience leading teams across multiple offices, markets, or countries.
• Proven experience driving operational change and transformation.
• Experience using AI/automation to improve efficiency, quality, speed, or scalability.

Responsibilities

• Lead the EU Delivery function across markets with accountability for performance and priorities.
• Oversee team capacity, workload, and resource allocation across the region.
• Develop the team through coaching, performance management, and capability development.
• Ensure methodological rigor, data quality, and high-quality client deliverables.
• Champion AI, automation, and emerging technologies to reduce manual work.
• Partner with senior leaders to align EU priorities with global objectives.

Skills

Market research

Leadership

Team management

AI & automation

Change management

Stakeholder management

Job description

French Bilingual is Required for this job.

Why This Role is Exciting

At Behaviorally, this is more than a research leadership role. You’ll have the opportunity to lead and shape the future of our EU Insights function, building and developing a high-performing team across the region while transforming how we work through smarter processes, technology, and AI.

This role offers:

• Lead & Shape the EU Insights Function: Take ownership of the Insights team across Europe, setting clear priorities, strengthening accountability, and building a high-performing and collaborative culture across markets.
• Drive Meaningful Change: Lead operational improvements across the function by challenging existing ways of working and introducing more efficient, scalable, and consistent processes.
• Shape the Future with AI & Technology: Identify and implement practical ways to use AI, automation, and emerging technologies to reduce manual work and improve how insights are delivered.
• Make a Global Impact: Serve as a key bridge between the EU Insights team and global leadership, helping align regional priorities with broader organizational goals and initiatives.
• Stay Close to Clients & Insights: Maintain a strong connection to research and our global FMCG/CPG clients while operating at a strategic level and ensuring our insights continue to deliver meaningful business impact.

Who We Are

At Behaviorally, we’re reshaping the way the world’s top brands understand and influence consumer decisions at the point of purchase. With deep behavioral expertise combined with cutting edge technology, we guide clients across retail and CPG landscapes through complex shopper journeys—both online and offline. We help leading FMCG/CPG companies boost sales with effective packaging and shopper strategies. Our PackPower Score™ is the industry standard metric for packaging design, linking directly to sales to predict pack performance.

What You Will Do as a Key Member of Our Team

• Lead the EU Delivery function with accountability for team performance, workload, priorities, and overall delivery across markets.
• Oversee team capacity, project allocation, and workloads across the region to ensure resources are used effectively.
• Develop the team, via coaching, performance management, capability development, and addressing underperformance when needed.
• Build consistency and collaboration across teams and locations while responding to local market needs.

Research & Quality Oversight

• Ensure methodological rigor, data quality, strong storytelling, and high-quality client deliverables.
• Provide guidance to teams and ensure research outputs translate into clear, actionable recommendations
• Maintain strong research standards and consistent ways of working across the EU insights function.
• Act as a senior advisor for internal and external clients, participating in activities such as project development, account planning and presentations
• Partners across regions and functions to share best practices, align priorities, and drive broader global initiatives.

Change Management & Operational Transformation

• Serve as a key connection between the EU Delivery function and global leadership/HQ, ensuring strong communication, operational alignment, and consistent standards.
• Drive operational change by identifying inefficiencies and implementing new processes, workflows, and ways of working that improve quality, consistency, efficiency, and scalability.
• Lead change management and adoption by building stakeholder buy-in, communicating the purpose of change, addressing resistance, and ensuring new processes are successfully embedded.
• Champion the use of AI, automation, and emerging technologies to reduce manual work, streamline research processes, and help teams work smarter and faster.
• Establish and monitor operational and quality measures to evaluate team performance, identify bottlenecks, and measure the impact of process improvements.
• Partner with senior leaders across Insights, Digital, Customer Success, and other functions to identify operational challenges and drive solutions from concept through implementation.

Desired Skills and Experience

• 8–10+ years of market research, consumer insights, or insights delivery experience with a strong understanding of quantitative and qualitative research expertise and exposure to FMCG/CPG, shopper, packaging, or related consumer research.
• Significant leadership experience, with accountability for team performance, workload allocation, resource planning, coaching, and overall delivery.
• Experience leading teams across multiple offices, markets, or countries is strongly preferred.
• Proven experience leading operational change and transformation, from identifying inefficiencies through implementation and adoption.
• Experience using AI, automation, technology, or process improvement to increase efficiency, quality, speed, or scalability.
• Strong change-management skills, with the ability to build buy-in, influence teams, and successfully introduce new ways of working.
• Experience operating across regional or global teams, with the ability to align teams across markets while connecting regional priorities to broader organizational goals.
• Strong executive presence and stakeholder management, with the confidence to challenge existing ways of working and influence senior leaders.
• Strong research knowledge and judgement, with the ability to maintain methodological rigor, quality standards, and consistency across research delivery.
• Strong commercial awareness, with an understanding of how research quality and operational decisions impact clients and business performance.

Core Competencies for Future Growth

• People & Regional Leadership – Leads and develops high-performing teams across markets, creating clear accountability, strong collaboration, and consistent ways of working across the EU.
• Change Leadership – Leads teams successfully through operational and organizational change, building buy-in and embedding new ways of working across the function.
• Technology Fluency – Demonstrates curiosity and confidence with AI, automation, and emerging technologies that improve research quality, efficiency, and scalability.
• Commercial Mindset – Connects research and operational decisions to impact client, business performance, growth, and retention.
• Collaboration & Influence – Builds strong partnerships across regions and functions, influencing senior stakeholders and aligning EU priorities with broader global objectives.
• Adaptability & Continuous Learning – Stays ahead of evolving research methodologies, tools, technologies, and client needs in a fast-changing insights environment.