Individual Giving Manager (Retention) - Shaftesbury

Charisma Charity Recruitment; London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an experienced Individual Giving Manager (Retention) to enhance donor relationships and drive income growth. This role focuses on creating personalized, insight-led communications that deepen supporter loyalty. The successful candidate will have proven experience in donor retention and direct marketing, along with outstanding communication skills to craft compelling fundraising appeals. Working in a hybrid model, this position offers the chance to make a meaningful impact in the charity sector while collaborating with a dedicated team. If you're passionate about making a difference, this opportunity is for you.

Qualifications

• Experience in donor retention and direct marketing within the charity sector.
• Outstanding communication skills for compelling fundraising appeals.

Responsibilities

• Develop strategies to strengthen relationships with cash supporters and regular givers.
• Drive income growth through personalized communications and stewardship initiatives.

Skills

Donor Retention

Direct Marketing

Fundraising Appeals

Audience Segmentation

Project Management

Communication Skills

Tools

Email Automation Tools

Digital Marketing

Job description

We are delighted to be working with Shaftesbury, the disability charity that enables each child, young person and adult to live a life that adds up for them, and who seek an experienced Individual Giving Manager (Retention) to join their team.

Building on a 180 year track record they work to improve the quality of life for people with disabilities through their wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland.

With exceptional people skills, the successful Individual Giving Manager (Retention) will be responsible for developing and delivering strategies that strengthen relationships with existing cash supporters, regular givers and gaming (lottery) supporters to ensure they feel valued, engaged, and connected to Shaftesbury’s mission. This role focuses on enhancing supporter loyalty and lifetime value through personalised, insight-led communications and stewardship initiatives.

Working across a range of channels—including direct mail, telemarketing, gaming, and digital—you will drive income growth by deepening engagement and identifying opportunities to increase income from existing supporters.

You will demonstrate:

• Proven experience in donor retention, direct marketing, or individual giving within the charity sector, with a strong understanding of audience segmentation and donor journeys.
• Outstanding communication skills (verbal and written) and the ability to tailor compelling and persuasive fundraising appeals for a range of audiences.
• Experience of setting, working to, and meeting, fundraising targets, with an innovative approach to developing new fundraising products.
• Excellent organisational skills including experience of planning and managing multiple projects simultaneously.
• Commitment to Shaftesbury’s Mission, Values and Christian ethos

You will be a collaborative, team player with the ability to work under pressure and deliver outcomes to tight deadlines with exceptional project management skills. Experience of working with telemarketing or similar agencies to drive revenue is desirable, but not essential, as is experience with legacy marketing and gaming products and a familiarity with digital marketing / fundraising, and email automation tools. Knowledge of care sector fundraising, local authority funding and HMRC Gift aid processes would also be an advantage.

Your application should include your CV and supporting statement.

We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status, or other category protected by law.

Location: London - Hybrid

Closing date: 30 May 2025

Applications are being reviewed by Charisma on a rolling basis, so please apply without delay to avoid disappointment.