Commercial Manager - Export (Middle East)

ZipRecruiter; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading high-growth health & wellness brand seeks a Commercial Manager for international expansion in the Middle East & Africa. This role involves leading the commercial strategy, managing distributor relationships, and ensuring the brand's success in the region. Ideal candidates will have FMCG experience, a strong analytical mindset, and a knack for relationship building.

Benefits

Bonus

Benefits

Qualifications

• At least 2 years of experience managing FMCG distributors.
• Exposure to Middle East markets is highly desirable.

Responsibilities

• Full ownership of commercial performance and distributor relationships across MEA.
• Co-developing annual business plans, investment strategies, and in-market execution.
• Driving forecast accuracy, pricing strategy, and promotional planning.

Skills

Analytical capabilities

Brand building

Accountability and growth

Relationship building

Job description

Job Description

Are you a commercially astute FMCG professional with a passion for international growth? Looking for your next challenge in a business that's shaking up the industry? Then this could be the role for you.

We're partnering with a high-growth, B-Corp health & wellness brand. With a strong international presence and a loyal customer base, the business is scaling rapidly-and they're looking for a Commercial Manager to lead expansion across the Middle East & Africa.

What You'll Be Doing:
As Commercial Manager, you'll own the P&L and lead the commercial strategy across a network of key distributors in the MEA region. This isn't just about hitting numbers-it's about building true partnerships, ensuring brand consistency, and identifying the right levers for sustainable growth.

You'll work closely with regional distributors, supporting them on everything from pricing and planning to in-market execution. You'll be the glue between Sales, Marketing, and Trade Marketing, ensuring the brand shows up brilliantly in-store and online.

Key Responsibilities:

• Full ownership of commercial performance and distributor relationships across MEA
• Co-developing annual business plans, investment strategies, and in-market execution
• Driving forecast accuracy, pricing strategy, and promotional planning
• Leading business reviews and aligning distributor activity with global objectives
• Identifying new opportunities for market expansion, NPD, and strategic improvements

What We're Looking For:

• At least 2 years of experience managing FMCG distributors
• Exposure to Middle East markets is highly desirable
• A commercially-minded operator who thrives on accountability and growth
• Strong analytical capabilities with a passion for brand building
• A natural relationship builder with confidence managing cross-functional stakeholders

Salary: £50,000 - £60,000 + Bonus + Benefits

Location: London

Desired Skills and Experience

Export Sales, International Sales