Commercial Manager

Chelsea Football Club; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

Chelsea FC is seeking a Commercial Lead for the Museum & Tours experience to drive revenue, grow visitor numbers, and manage partnerships. You will oversee promotions, pricing, and content while shaping the tour portfolio.

Ideally you bring strong commercial acumen, experience with travel trade and third-party agents, and the ability to develop new products. A small team operates during peak periods to support ongoing sales.

Qualifications

• Essential: previous commercial experience in a similar role.
• Desirable: good understanding of ticketing and sales systems.
• Desirable: experience with third party agents and contracts.
• Desirable: experience in developing and delivering an annual travel trade sales plan.

Responsibilities

• Improve the commercial performance of the Museum & Tours department.
• Grow revenue and visitor numbers.
• Manage relationships with commercial partners, Chelsea FC club partnerships, travel trade partners and third parties.
• Manage calendar of sales promotions in line with seasonal fluctuations.
• Develop new business for ticket sales direct and via third party agents.
• Develop new tour products and commercial experiences at the stadium.
• Understand and operate ticketing and sales systems used by Museum & Tours.
• Oversee the customer journey to improve conversion and sales.

Skills

Commercial experience

Ticketing systems

Sales partnerships

Product development

Tools

Booking systems

Job description

JOB FUNCTION:

To lead on all commercial aspects of the Museum & Tours experience

Main Responsibilities:

• Improving the commercial performance of the M&T department
• Growing revenue and visitor numbers
• Managing relationships with commercial partners, Chelsea FC club partnerships, travel trade partners and third parties
• Managing calendar of sales promotions in line with various seasonal fluctuations
• New business development of increasing ticket sales direct and via third party agents
• New product development of tour portfolio and new commercial products and experiences at the stadium
• Good understanding and capability of ticketing and sales systems used by M&T
• Overview of online and in person customer user journey to continually improve conversion and sales

Measures of Performance:

• Responsible for the development of existing and new relationships and achieving the targeted visitor numbers and revenue overall and separately from trade partners
• Develop strong and mutually beneficial relationships with key local and national tourism travel trade operators, transport providers, group organisers, online travel companies and education sector
• Display significant knowledge of consumer and travel trade trends in the market, competitor activity and changes in product trends and sales channels
• Attend key travel trade shows and seminars to represent the product and actively sell to market
• Identify key new travel industry partners such as tourist boards and trade bodies and account manage these
• Develop and implement an annual travel trade sales plan to be presented to senior stakeholders and keep stakeholders regularly updated on this plan
• Provide regular reports and presents on Tour Trade and relevant progress against key objectives
• Update and review contracts ensuring correct pricing and correct content/imagery etc.
• Confirm travel trade and group bookings on booking system ensuring correct financial reporting
• Oversee Purchase Order input and invoice management on appropriate trade membership payments and fees.
• Detail and deliver promotions and relations with Third Party Gifting re-sellers.
• Help identify and exploit new revenue opportunities for Chelsea FC
• Reporting on commercial performance across the M&T department
• Execute additional tasks as required to meet Chelsea FC changing priorities
• Benchmarking the Chelsea FC Tour and Museum against other attractions and making recommendations on product offering.
• Creating new, exclusive offerings for B2B or B2C markets to increase turnover.
• Management of 2 members of staff (Booking Coordinators) across a 7-week operation

Person Specification:

Experience:

• Essential: Previous commercial experience working in a similar business
• Desired: Good understanding of ticketing and sales systems
• Desired: Experience of working with third party agents and contracts and in developing and delivering against an annual travel trade sales plan
• Desired: Experience of new product development and growing commercial revenue

Skills and Behaviours:

• Excellent communicator in person and in commercial reporting and communication
• Strong business acumen including being opportunistic and fast moving
• Ability to create long lasting commercial relationships.
• Passionate about delivering the best customer service experience
• Being an effective team player with a positive attitude
• To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead
• To report any misconduct or suspected misconduct to the HR Department.

Our commitment to Equality, Diversity and Inclusion:

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.