Commercial Audience Analyst

Warner Bros. Entertainment; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Commercial Audience Lead to spearhead data-driven initiatives in digital trading. This role is pivotal in harnessing first-party data to enhance audience targeting strategies and optimize monetization platforms. You will collaborate with cross-functional teams to analyze data, develop actionable insights, and ensure alignment with marketing and content strategies. If you're passionate about data and its impact on advertising, this is your chance to thrive in a hybrid work environment that champions innovation and inclusion.

Qualifications

• Proven experience in online advertising and data sets management.
• Hands-on with business intelligence tools like Power BI and Tableau.

Responsibilities

• Support the data strategy and optimize audience targeting solutions.
• Analyze large data sets and lead the development of audience segments.

Skills

Data Analysis

Audience Targeting

Data Strategy

Commercial Exposure

Understanding of Privacy Regulations

SQL Knowledge

Education

Experience in Online Advertising

Hands-on with Business Intelligence Tools

Tools

Power BI

Looker

Tableau

DMP/CDP Technology

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

Your New Role…

As we enter an exciting phase where we start to put 1st party data at the forefront of our operation, we are looking to recruit a highly skilled Commercial Audience Lead across digital trading. With experience in operating multiple and varied data platforms and Ad Servers, you will be responsible for productising large volumes of data across the globe using customer data platforms and data partnerships.

We’re looking for someone to help us constantly improve our products through data analysis and insight. This is especially important to our audience go-to-market products WBD AIM. This role will be working with the customer data and business intelligence platforms to give insights on areas of success and areas of improvement around targeted audiences.

There will be hands-on work with customer success teams within our technology partners to ensure commercial needs are met.

Your Role Accountabilities…

• Support the data strategy, ensuring optimal setup of all audience targeting solutions and optimal flow between the DMP and all monetization platforms.
• Analyse large data sets from partner platforms and make timely business decisions: Key performance metrics will focus on accuracy, margin / eCPM improvements, fill rate increase and operational efficiencies.
• Lead the development and implementation of data-driven audience segments using the CDP, ensuring they align with content strategy, marketing campaigns, and advertising goals.
• Act as the conduit between research and analytics teams to bridge and view data more holistically and ensure we have a consistent message from pre to post sales.
• Occasionally act as a data consultant to our key clients and agencies, evangelising the data offering.
• Lead the 3rd and 2nd party data strategy, allowing us to target niche audiences around the globe.
• Work closely with the data engineering and analytics teams to integrate and maintain audience data from multiple sources (e.g., website, app, CRM, social media).
• Create regular reports and dashboards to measure the performance of audience segments, ad campaigns, and content strategies, providing actionable insights to stakeholders.
• Partner with ad ops and sales teams to develop data-driven audience strategies for digital advertising and programmatic buying.
• Day to Day Management of key 3rd party data partners.

Qualifications & Experience…

• Proven experience working within the online advertising industry.
• Experience working with data sets day-to-day.
• Hands-on using business intelligence tools such as Power BI, Looker, Tableau etc.
• Experience using DMP/CDP technology.
• Commercial exposure to ensure understanding between operational efficiency and revenue generation.
• Excellent understanding of data collection.

• Experience in working with 1st party data sets.
• SQL knowledge desirable.
• Good working knowledge of Privacy regulations (GDPR, CCPA).
• Understanding of unique user IDs and how they connect data across the ecosystem.

Hybrid Working

This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.