Audience Analyst

talkSPORT Limited; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an enthusiastic Audience Analyst to join their dynamic team. This role focuses on analyzing digital performance across various platforms, identifying trends, and informing content strategies. You'll work closely with the Head of Audience, contributing to content ideation and strategic projects. With a hybrid work policy, you'll enjoy the flexibility of working from home while collaborating with passionate professionals in a vibrant office environment. If you have a passion for sports and data analysis, this is the perfect opportunity to make a significant impact in the media landscape.

Benefits

Private medical insurance

Discounted gym memberships

Access to LinkedIn Learning

Generous pension scheme

25 days holiday plus bank holidays

Maternity and paternity leave

Wellbeing benefits

Access to exclusive events

Qualifications

• Experience analyzing large data sets within digital content.
• Strong communication skills to interpret and distill information.

Responsibilities

• Monitor key metrics like website traffic and engagement times.
• Present findings to teams and advise on content improvements.

Skills

Data Analysis

SEO Knowledge

Communication Skills

Sports Knowledge

Commercial Awareness

Education

Bachelor's Degree

Tools

Parse.ly

YouTube Studio

Meta Business Suite

Looker Studio

Tableau

Google Sheets

Google Slides

Job description

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talkSPORT is the world’s biggest sports radio station and a globally-renowned digital publisher, with a social footprint of almost 10million followers.

The talkSPORT digital team spans across several departments – including editorial, social, audience and tech – and we are looking for a new Audience Analyst to delve into data trends and inform our content strategy, with the ultimate aim of helping to grow and enhance our digital output.

The Role:

We are seeking a bright, enthusiastic, and experienced Audience Analyst to join our team. Reporting directly into our Head of Audience, you will be responsible for analysing talkSPORT’s digital performance across both the website and social media channels.

This will involve establishing core metrics to monitor and and report on against set KPIs, identifying common themes across both over and under performing content, and presenting these findings back to the relevant teams in an easily digestible format, helping them iterate their respective strategies accordingly.

Day to day you will:

• Monitor key metrics such as website traffic, social video views, and engagement times
• Conduct revenue reporting and align content volume with content value
• Bucket content into under and over performing groups based on individual performance
• Present notable findings to teams and advise on improvements that can be made
• Contribute to content ideation sessions based on hard data and editorial understanding
• Work closely with the Head of Audience on longer term strategic projects
• Stay updated and informed on the latest algorithmic shifts across search engines and socials
• Attend relevant industry events to keep abreast of emerging trends and competitor strategy

What we’re looking for in the ideal candidate:

• A deep passion and knowledge of multiple sports
• Experience analysing large data sets, specifically within digital content
• Familiar with reporting platforms such as Parse.ly, YouTube Studio, and Meta Business Suite
• Conversant across G Suite products including Google Sheets and Slides
• Sound understanding of SEO and various social media algorithms
• Strong communication skills with an ability to interpret and distil detailed information
• An editorial head who can balance creative ideas with data-driven decisions
• Able to commute into our London Bridge offices at least three times a week
• Well-versed in how programmatic advertising works
• Experience setting up and managing Looker Studio and/or Tableau reports
• Knowledge of US-centric sports, including American Football and Basketball
• A background in digital content creation, either written editorial or social video
• Commercially savvy and able to bridge the gap between editorial and direct sales

If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.

We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [e-mail].

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Broadcast Media Production and Distribution

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