Senior Audience Analyst

ADLIB; London; On-site; GBP 45,000 - 60,000; Full time

Job summary

An exciting opportunity awaits within a dynamic content team at a forward-thinking company, where you can shape the future of football storytelling. In this unique role, you'll leverage audience analytics to influence creative strategies and enhance fan engagement. With a blend of autonomy and collaboration, you’ll work closely with a team that thrives on innovation and creativity. Your insights will drive decision-making, and your passion for football will resonate throughout the organization. If you're ready to make an impact in the world of sports media, this role is perfect for you.

Qualifications

• Proven experience in audience data and analytics.
• Strong understanding of football culture and community.

Responsibilities

• Analyze audience and channel performance to drive insights.
• Build measurement frameworks and create actionable reports.

Skills

Audience Data Analysis

Analytics and Reporting

Data Storytelling

Quantitative and Qualitative Data Analysis

Understanding of Football Culture

Creative Strategy Development

Proactive Mindset

Tools

Brandwatch

GWI

Platform-native Analytics

Job description

This is a brand- new role within the content team comes with loads of opportunity to make an immediate impact. You’ll be part of a business that operates like a creative agency, but with the cultural pull of a fan-first football brand. If you love the game, and want to help shape the future of football storytelling with smart, data-driven insights – this one’s for you.

What you’ll be doing
We’re working with one of the most exciting names in football media - storytelling, documentaries, and campaigns for some of the biggest global brands. They’re not interested in just covering football; they’re building a community that redefines how fans engage with the game.

You’ll be the go-to for all things audience analytics. Working as part of the content team, but closely connected to brand and commercial, you’ll build out the audience insight function from the ground up. This is the first audience analyst role in the team so there’s huge scope to shape how things work, influence strategy, and put your mark on the future of fan engagement.

Day to day, you’ll analyse audience and channel performance, spot trends across platforms, and turn raw data into stories and opportunities for the editorial and media teams to act on. You’ll build a measurement framework, create reports that drive decision-making, and work alongside a data agency.

This is a rare mix of autonomy and collaboration. You’ll have the freedom to recommend new tools and tech, while being embedded in a fast-moving creative team producing everything from social content to films.

What experience you’ll need to apply:

• Proven experience in audience data
• Experience within an analytics and reporting role
• Experience turning data into insights and story telling
• Strong understanding of both quant and qual data
• Experience in the sports, media or creative sectors (football is a bonus!)
• Strong understanding of football culture and community
• Experience turning audience insights into creative strategy
• Familiar with tools like Brandwatch, GWI, and platform-native analytics
• A proactive mindset and ability to work autonomously
• You need to be able to commute into their London office a minimum of once - ideally twice - a week

What you’ll get in return:
A salary of between £45,000 - £60,000 depending on experience plus a young, ambitious, fast-moving culture - startup energy with global reach.

What’s next?
Apply with your updated CV and we’ll get in touch to chat more.