Senior Analyst, Audience Measurement and Insight, Disney+ Advertising

The Walt Disney Company; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Senior Analyst to join their Audience Measurement and Insight team. This role focuses on delivering data-driven solutions for Disney+ Advertising, utilizing various tools to drive advertising revenues and enhance audience understanding. You will collaborate with local research teams and support marketing effectiveness studies while managing primary research projects. This position offers a unique opportunity to contribute to major brands and develop expertise in audience measurement technologies. Join a dynamic team that values mentorship and personal growth in a vibrant work environment.

Benefits

25 days annual leave

Private medical and dental insurance

Free park entry for family and friends

Discounts on Disney products

Parental and guardian leave

Employee Resource Groups

Qualifications

• Experience in commercial media research and insights.
• Proven ability to analyze BARB data and use TechEdge.

Responsibilities

• Create and maintain regional resources based on industry data.
• Lead UK industry insights using BARB, TGI, GWI data.

Skills

Media Research

Data Analysis

Audience Measurement

Presentation Skills

Project Management

Consumer Behavior Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

BARB

TGI

GWI

TechEdge

Job description

Senior Analyst, Audience Measurement and Insight, Disney+ Advertising

Senior Analyst, Audience Measurement and Insight, Disney+ Advertising

Apply Now Apply Later Job ID 10117323 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted May 9, 2025

Job Summary:

Job Summary

The Walt Disney Company (TWDC) Audience Research and Measurement department delivers data-driven solutions and audience insights across media divisions including Disney Advertising, Disney+ EMEA Original Productions, Content Sales, and Media Networks.

This role supports the Disney Advertising Sales department, focusing on UK and regional EMEA insights for Disney+ Advertising Tier and supporting advertising partnerships across Disney, Pixar, Marvel, National Geographic, and ESPN. The primary focus will be on Disney+ Ad Tier and National Geographic, with support for other brands as needed.

The role involves utilizing various tools and methodologies to drive advertising revenues by combining audience understanding with commercial applications, serving as the voice of the consumer from pitch to campaign evaluation.

The position reports to the Senior Manager and Manager of Audience Measurement and Insight and collaborates with the wider Disney insights teams.

Work Location: This position requires working from our Hammersmith offices 4 days a week (Mon-Thu).

Responsibilities:

Disney+

• Create, evolve, and maintain regional resources and scorecards based on industry data and insights in collaboration with local EMEA research teams.
• Lead UK industry insights to support audience understanding across the AV landscape using BARB, TGI, GWI data.
• Partner with Trade Marketing on Go-To-Market assets.
• Manage primary research projects and contribute to Thought Leadership insights.
• Support marketing effectiveness studies.
• Stay updated on industry trends and emerging audience measurement technologies.

National Geographic

• Respond to briefs and pitch work, creating compelling insights for the advertising sales team using research tools.
• Manage campaign measurement projects from scripting to presentation.
• Develop expertise in National Geographic's audience across TV, social, digital, and print.
• Become a category expert in travel and luxury sectors.

Provide commercial insight support for other brands like ESPN, Marvel, or Pixar as needed.

This role also offers mentorship opportunities to interns, enhancing leadership and coaching skills.

Experience Required:

• Experience in a commercial media research and insights environment.
• Proven ability to analyze BARB data and use TechEdge for industry viewership insights.
• Experience with UK media datasets like TGI and GWI.
• Motivated by understanding advertising effectiveness and consumer behavior.
• Skilled in presenting research to senior stakeholders.
• Highly numerate with the ability to turn data into engaging insights.
• Capable of managing multiple projects independently.
• Preferred: Experience with advertising effectiveness methodologies, scripting, data analysis, and report writing.

The Perks:

• 25 days annual leave
• Private medical and dental insurance
• Free park entry for family and friends
• Discounts on Disney products, resort F&B, and tickets
• Parental and guardian leave
• Employee Resource Groups including WOMEN @ Disney, DIVERSITY, PRIDE, ENABLED, and Mental Health & Wellbeing.

The Walt Disney Company is an Equal Opportunity Employer, committed to diversity and inclusion. Accommodations are available for individuals with disabilities during the application and employment process.

About Disney EMEA:

Disney EMEA drives growth and innovation across 59 markets with over 6,000 employees, operating in 29 countries.

About The Walt Disney Company:

Disney is a leading global entertainment enterprise with segments including Disney Entertainment, ESPN, and Disney Experiences. With a history dating back to the 1920s, Disney creates stories and experiences enjoyed worldwide, with operations in over 40 countries.

This position is with The Walt Disney Company Limited, part of Disney (EMEA).

Disney is an equal opportunity employer, fostering a diverse, inclusive, and innovative culture.