Client Growth Marketing Lead — Cross-Sell & Retention

Howden Career Site 1; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive annual bonus

Life assurance

Income protection

Private medical insurance

Job summary

Howden in London is seeking an experienced Client Growth Marketing Manager to lead growth marketing for existing Employee Benefits clients. You will align with client management, consulting and sales to convert opportunities and drive revenue through targeted campaigns, events and communications.

You will partner with proposition owners to expand services, including pensions and consulting, while tracking KPIs and optimising activity across the client portfolio.

Qualifications

• Extensive experience in B2B marketing, focusing on existing clients and cross-sell/upsell.
• Experience designing and executing client marketing plans end-to-end.
• Proficiency in marketing automation, CRM and campaign management tools.
• Commercial mindset linking marketing activity to business outcomes.
• Strong data interpretation and prioritisation of client opportunities.
• Excellent communication, stakeholder management and project management.
• Self-sufficient, proactive and well-organised.

Responsibilities

• Own the Employee Benefits client growth marketing strategy, cross-selling and upselling across the client portfolio.
• Collaborate with client management, consulting and sales to convert opportunities and drive revenue.
• Define measures and KPIs; track pipeline value, events and conversations.
• Analyse client, CRM and market data to identify prioritised growth opportunities.
• Design and plan integrated client marketing campaigns and communications.
• Own the client event programme and ongoing communications with clients.
• Develop sales enablement materials and conversation tools.
• Promote wider services to existing clients, including pensions and consulting.
• Engage stakeholders and incorporate feedback to optimise campaigns.

Skills

B2B marketing

Client growth strategy

Data-driven decision making

Stakeholder management

Project management

Education

CIM qualification (desirable)

Tools

Marketing automation tools

CRM systems

Campaign management software

Job description

Howden in London is seeking an experienced Client Growth Marketing Manager to lead growth marketing for existing Employee Benefits clients. You will align with client management, consulting and sales to convert opportunities and drive revenue through targeted campaigns, events and communications.

You will partner with proposition owners to expand services, including pensions and consulting, while tracking KPIs and optimising activity across the client portfolio.